The Edison phonograph monthly (Jan-Dec 1916)

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EDISON PHONOGRAPH MONTHLY, JANUARY, 1916 The Dealer's Window from the Inside and Outside JANUARY DIAMOND AMBEROLA WINDOW DISPLAY NOW that the Christmas and New Year rush is over, let every Cylinder dealer bestir himself and change his window display. We submit herewith a New Year's design, very easy to make, and effective. The window we have planned for measures four feet deep by seven feet wide, but these dimensions are not arbitrary; you can fit the design to any size window. Amberola 75 is set squarely in the center of the window, well towards the back. A pedestal on each side, 24 inches in height, is used. A piece of colored cardboard is suspended from the front of the pedestal, on which is fastened a Diamond Amberola catalog. Blue Amberol cartons are then piled on step of the pedestal as shown. Right in the foreground notice that the word "Edison" is spelled out on the floor by using Blue Amberol cartons. Twenty-five records are then arranged in a semicircle immediately to the rear of this. Appropriate literature is distributed throughout the display. A New Year Edison W7indow Design for Dealers to Copy Here's the way to go about it: Get a sheet of cardboard 22 x 28 inches. On this letter nicely the New Year Resolution: "Resolved, That I will start the New Year right by installing an Edison Diamond Amberola in my home this year." Place it in the background in the center of the width of the window. A half sheet, as shown in the photograph, is for each corner. Between each of these, in the center, is attached another strip of cardboard twelve inches wide. On this strip fasten the hourglasses, cut out of some contrastive colored paper. The dainty lilac foliage is readily obtained from your stationer. It is used to give a touch of color and liven up the window effect. The Diamond The Window in Outline