The Edison phonograph monthly (Jan-Dec 1916)

Record Details:

Title:
The Edison phonograph monthly
Date:
Jan-Dec 1916
Publisher:
Louisville : Pennant Litho, Inc.
Volume:
The Edison phonograph monthly (Jan-Dec 1916)
Leaf #:
00019
Language:
English
Collection:
Recorded Sound and Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Reprint, with an introduction added, of a periodical published 1903-1916 in New York by the National Phonograph Co
Date Added:
November 16, 2023
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EDISON PHONOGRAPH MONTHLY, JANUARY, 1916 w 11 Getting Street Publicity for the Edison HEREVER an opportunity offers, it will pay the local Edison dealer to "get in the parade." The advertising thus secured more than offsets the trouble and expense. In no other way can one get so much publicity for so little outlay. THE EDISON PHONOGRAPH IN LOCAL PARADES A NOVEL Labor Day Parade was held this year at Newark, Ohio. Many unique features were shown, but none more so than the Edison Phonograph, the work of our enterprising dealers there, The Stewart Bros. & Alward Co. They conceived the idea of a huge Edison Phonograph. It stood sixteen feet high (with the lid raised) by four feet eight inches wide and six feet four inches deep — amply large enough to take in four chairs with a four-piece orchestra, playing the entire length of the march. This huge Edison cabinet was mounted on a float with a platform 8x16 feet. In the construction of the cabinet heavy muslin was used, and the woodwork was gilded. They used an air brush to get this on even, which made the machine show up in very good shape. For a handle a two-inch pipe, 24 inches long, with an 8-inch knob was used. From an advertising point of view it was easily the most attractive feature in all that very novel parade and many favorable comments were heard on all sides. Stewart Bros. & Alward Co.'s Edison Phonograph Float, Newark, O. Another very attractive float was that of J. R. Klingensmith & Co. of Greenburg, Pa., during Edison week, October 18 to 23. On this occasion four horses were attached to a dray of considerable proportions It attracted a great deal of attention and was most favorably commented upon. ... |ffffl^W*f?l 4 1 "it Wllliiil::5 =. U * n :fH§ ■ii J. R. Klingensmith & Co.'s Float During Edison Week Greensburg, Pa.