The Edison phonograph monthly (Jan-Dec 1916)

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EDISON PHONOGRAPH MONTHLY, FEBRUARY, 1916 From Factory to Jobber and Dealer — Continued ARE THESE RECORDS IN YOUR STOCK? As announced in our January issue, we are giving below another list of one hundred interesting, popular and varied selections on Amberol records. While these are selected for the special guidance of dealers who have recently taken on the Amberola line, they are records that should be in the stock of every dealer. Of course, the list we show here is onlv a small part of what dealers should carry. They are representative and an excellent foundation for a popular and quick-selling stock. DOMESTIC 1509 1817 2006 2327 2584 1533 1828 2046 2342 2602 1545 1829 2048 2349 2628 1561 1845 2106 2361 2630 1584 1876 2108 2397 2631 1601 1881 2160 2399 2635 1614 1886 2169 2430 2652 1633 1900 2185 2440 2655 1654 1908 2195 2467 2667 1716 1923 2236 2478 2670 1745 1924 2239 2486 2674 1758 1933 2279 2512 2677 1759 1940 2280 2529 2701 1769 1964 2296 2533 2710 1779 1986 2309 2545 2732 1801 2000 2326 2563 2747 BRITISH 23022 23079 23096 23136 23175 23023 23087 23127 23139 23382 CONCERT AND GRAND OPERA 28106 28151 28158 28193 28212 28142 28157 28178 28203 28216 IS YOUR JOBBER SERVICE O. K.? A surprising number of Amberola dealers filled in and sent us the blank that appeared in the December issue of the Phonograph Monthly. The information that they gave us on these blanks is exceedingly interesting and useful, and we are planning to do some work in connection with many of the dealers that will work out to our mutual advantage. One of the regrettable features of this information, however, was several statements that jobbers could not be induced to fill their orders for phonographs and records. This is a very serious complaint. It is a complaint for which there ought to be little excuse, provided, of course, that the dealer's credit is in proper shape. It isn't always possible for a jobber to fill every order complete, as there are times, particularly in the fall of the year, when it is difficult for us to keep pace with jobbers' orders. But to have dealers write about poor service as if it were a normal condition is a very different matter. We are going to follow up all such complaints, and we will appreciate it if dealers generally will tell us about the failure of jobbers to fill orders, giving us details as to time, quantities ordered, etc., etc. If the jobbers can show that we are to blame here, then those of us who are responsible for sales and advertising will make the factory end unhappy until the trouble is remedied. FRAMES FOR WINDOW DISPLAYS Hereafter every window hanger to be sent out by our Advertising Department will be either 11x14, 14x22, or 13x36 inches in size. The Blue Amberola Record Hanger is already being printed on the 13x36 size. In order to enable dealers to display these hangers to the best advantage we have purchased a large quantity of three different sized frames, made of imitation mahogany, with a removable back for easily changing the hangers, and are placing these at the command of the trade, at $1.14 for the set of three. The frames are exceedingly attractive, and very low in cost considering their quality. They do not contain glass, because glass is too easily broken in transit. Then, too, it can be readily purchased in each dealer's town. We think that every enterprising Amberola dealer ought to have a set of these frames. Orders must be placed with jobbers. Write your jobber about them. THE AGGRESSIVE DO NOT COMPLAIN Once in a while an Amberola dealer writes in, saying "I can't sell Edison Phonographs because of the competition of the mail order houses." This is invariably the complaint of the dealer who is not alive to his opportunities. A dealer who is really on the job welcomes this kind of competition, for it makes the line better known to the people in his territory, and he has but to go after the prospects in his field with the right sort of sales talk in order to make sales. Most dealers appreciate that. THE HAWAIIAN GUITAR THE Hawaiian Guitar is one of the most characteristic of all Hawaiian instruments, and is a great favorite with this music-loving people. In appearance this guitar does not greatly differ from the familiar Spanish type. It is made of Koa, a wood that grows on the Islands and is considered sacred. The guitar is played, not by pressing down the strings, but by sliding a steel crosspiece along them. This produces the curious tone quality, that make the crying, pleading music of this instrument unlike anything else on earth. Several Edison Records have been very successfully made.