The Edison phonograph monthly (Jan-Dec 1916)

EDISON PHONOGRAPH MONTHLY, FEBRUARY, 1916 Out Among Our Dealers— Continued NEW DEALERS, WE BID YOU WELCOME HERE is the best kind of evidence that many merchants are alive to the possibilities of the Amberola line. Below we give lists of those who have become Edison Amberola dealers since the first of the year. Pretty encouraging outlook for 1916, isn't it? NEW AMBEROLA DEALERS F. Widmer, Alliance, O. E. E. Sandoz, Verdigre, Neb. H. J. Partridge Plumbing Co., Greensburp-. Kans. Blaine Drug &Book Co., Bow Island, Alta., Can. W. J. Jenkins, Madrid, la. Sam Bonner, Seymour, la. W. A. Bickford, Earlham, la. Haddorff Piano Co., Rockford, 111. J. E. Harris, Quasqueton, la. F. L. McCurnin, Perry, la. E. A. Grimwood, Oxford Junction, la. Menahga Hardware Co., Menahga, Minn. C. M. Klein, Millerville, Minn. F. M. Sowle, New Bedford, Mass. T. H. Porter, Cadillac, Sask., Can. Grenfell Milling & Elevator Co., Glenavon, Sask., Can. Grenfell Milling & Elevator Co., Kipling, Sask., Can. A. D. Badgely & Son, Palmer, Sask., Can. Daniel C. McMillan, Consul, Sask., Can. The Limerick Drug Co., Limerick, Sask., Can. J. W. Decker & Co., Bromhead, Sask., Can. Peter D. Sweeney, Hazenmore, Sask., Can. Burton E. Brintnell, Brighton, Ont, Can. Joseph Charles Levesque, Cochrane, Ont., Can. Ray Grimley, St. Charles, Mich. Wexler & Kubacki, Cayuga, N. D. Grenfell Milling & Elevator Co., Windthorst, Sask., Can. Grenfell Milling & Elevator Co., Neudorf, Sask., Can. W. M. Roberts & Co., Forgan, Sask., Can. A. M. Smith, Mazenod, Sask., Can. L. A. Murphy, Killam, Alta., Can. LeRoy & Co., Morrin, Alta., Can. J. C. Calder, Coronation, Alta., Can. The following are dealers who began their connection with the Edison organization by taking on the Disc line only, but have now become fullfledged Edison dealers by adding the Amberola line: George W. Williams, Hollidayburg, Pa. Stapleton's Pharmacy, Watertown, Wis. The Walton Music Co., Walton, N. Y. Louis Luxenburg, Barnesboro, Pa. G. L. Hale, Bridgeport, 111. Legitimate Drug Co., Chanute, Kans. J. A. Russnell, Niagara Falls, Ont., Can. BUILDING A 37000-A-MONTH EDISON BUSINESS FROM A SINGLE EDISON WE ATTRIBUTE the success of the Ellas Marx Music Co. to the Edison Phonograph." So writes Mr. Marx, of the Marx Music Co., Sacramento, Cal. The story of their success is very interesting and amusing. Mr. Marx says: "I was prompted to order an Edison Phonograph for one of our violin string customers. The selling price at that time of the Edison 'Gem' Phonograph was $12.50. Our fixtures at the time consisted of a table (valued at $1.50) ; this was partly occupied with our stock of musical merchandise, which consisted of two zithers, seven sheets of music, thirteen fiddle strings, one fiddle bridge, two chin-rests and one mandolin. "However, we found room for the Edison Phonograph and six wax Edison records on one corner of the table, there to await the arrival of our first prospect. While we were waiting, an old cat, which had been chased into the store by a dog, jumped onto the table to escape the dog, and knocked off five of the six records, breaking four of them — a great loss to us at the time, since our entire stock (including cash on hand) would invoice about $17.50. This loss was a great blow; imagine the sleep the writer lost over same! We had to pay at that time 40 cents wholesale for the wax records. "Nevertheless, we succeeded in selling the Edison Gem Phonograph with the two remaining records, left from the disaster! This sale led to another order the following day for another 'Gem' and six more records. Our former customer came into the store bringing a friend with him, who also placed an order for an Edison 'Standard' Phonograph and six dozen records. Then we awakened to the fact that the Edison Phonograph business required more attention ! The writer says 'we,' because he and his wife were the 'we.' "It was through the encouragement of my wife that I plucked up courage to go ahead with the business after the great catastrophe caused by the old cat. "Following Mrs. Marx's suggestion, we gave the Edison Phonograph all due attention, with the result of elevating the monthly sales from $48 to the magnificent total of $7,000 a month, with good chances of raising the total to $10,000 a month for next year." Let us hear from you when you have anything you think we could use in these columns.