The Edison phonograph monthly (Jan-Dec 1916)

EDISON PHONOGRAPH MONTHLY, MARCH, 1916 Doings of the Dealers — Continued MORE NEW DEALERS In our February issue we gave a list of dealers who had taken on the Amberol line since the first of the year. To that list we now add the following: NEW DEALERS— AMBEROL ONLY Austin's Pharmacy, Main Street, Tupper Lake, New York. Grenfell Milling & Elevator Co., Summerberry, Sask., Canada. W. F. Rea, Watson, Sask., Canada. W. M. Thomas, Bowden, North Dakota. E. T. Hardham, Oak River, Man., Canada. H. B. Wiebe, Altoona, Man., Canada. W. J. Van Doren, Goodwater, Sask., Canada. NEW DEALERS— AMBEROL AND DISC Kingsport Stores, Inc., Kingsport, Tenn. E. B. Pohle, Dexter, Iowa. Stephen's Art Store, Quaker City, Ohio. Veith & Dorn, 630 Bergenline Avenue, West New York, New Jersey. Smith's Music Store, 702 Market Street, Parkers burg, W. Va. The Edison Shop, Pardee-Ellenberger, New Haven, Conn.; 964 Chapel Street, New Haven, Conn. Elmer Johnston, 120 Third Street, Baraboo, Wisconsin. PREVIOUS DISC DEALERS TAKING ON AMBEROL J. H. Ward, 28 West Fifth Avenue, Cary, Ind. Merton J. Coats, 516 Main Street, Little Falls, New York. Blood & Cook, 147 No. James Street, Rome, New York. George E. Conant, Gladbrook, Iowa. Stephens Art Store, 23 5 E. Main Street, Barnesville, Ohio. Nye-Ritchie Dept. Store, 24 Market Street, Potsdam, New York. Keir & Cass, Hood River, Oregon. George J. Koberstein, Baldwin, Wisconsin. TRAVELING AMBEROLA SHOP DOES GOOD BUSINESS ISN'T there a saying that "To Start Things Coming Your Way, Go After Them?" How true this is, all who have tried know. We have in mind right now our Lake City, la., dealer, Charles Bawden, who does not wait for people to come into his store, but loads up his wagon with six or seven machines and a complete stock of records, then goes out into the highways and byways and creates business. In the first place his unique outfit attracts attention wherever he goes, and instead of waiting until someone requests him to send up a phonograph for trial, he goes right to house after house with his machines. This, of course, makes it much easier for him to secure a trial, for it is only a matter of a few minutes to take a phonograph from his wagon and carry it into the house. The housewife feels under less obligation, for she knows he hasn't made a special trip just to bring out her phonograph. Another advantage is that, after talking the prospect into a trial, she hasn't a chance to cool off and change her mind. Having the machine right there brings her to a point of decision more quickly than at a store. Another feature Mr. Bawden finds an advantage is that those with whom he leaves machines frequently give him the names of neighbors on whom he may call and make a demonstration at once, thus saving valuable time. Then the lady of the house where he is making the demonstration will frequently call in friends to hear the records with her. It's human nature to procrastinate, to put off from day to day. You know how hard it is to get anyone to come in for a demonstration even after they have promised. But if you take the demonstration to them you don't have to wait, and the prospect will feel better pleased once she permits you to put the instrument in and hear it right in the very room where she would use it. Now, we don't want to give you the impression that Dealer Bawden gets only trials when he goes out. Not at all. He gets real business and plenty of it, especially in new records. The best evidence of this is the fact that he has been at this work nine years, has enjoyed a comfortable business in that time and is still going strong. If a dealer in a city of 100,000 places an initial order for 12 Amberolas, shortly follows this with a second order for 20 Amberolas, and then places a standing order with his jobber for deliveries of 10 Amberola 30's weekly, what is the sign? It meant a successful combination. An energetic dealer and the Amberola line. A set of old style Concert Phonograph spring barrels was recently returned to the factory by A. M. Neill, Hatboro, Pa., after 16 years of service because the springs had become relaxed. How is this for an example of the mechanical excellence of the Edison Phonograph? Furthermore, Mr. Neill did not send the springs back as a curiosity, but because he wanted them renewed.