The Edison phonograph monthly (Jan-Dec 1916)

EDISON PHONOGRAPH MONTHLY, MAY, 1916 GET AFTER YOUR JOBBER FOR SOME OF THESE ACTIVITY in the Amberola line is increasing every day. We are adding new Amberola dealers at the rate of almost fifty a month, 144 in all having taken on the Amberola line since the first of the year. These are facts that are making the pessimistically inclined individual realize that there is quite a crowd climbing on the Edison band wagon. J pRonoyvajifo for every dome ■Sr EDISON DIAMOND AMBEROLA PHONOGRAPHS Vt We are going to distribute to Amberola dealers, through their jobbers, the artistic little four page leaflet illustrated on this page. Just the thing for a follow-up to interest folks and arouse the interest of others in the Amberola line. When you get your supply from your jobber send them out to your prospects, enclose them with your bills, trade announcements, etc., and hand them out to callers at the store. The cut does not show the full size, as the leaflet itself is designed to fit a No. 6^4 envelope, the standard small size business correspondence envelope. It is also convenient to slip into the pocket when handed out or picked up from the counter. Order from your jobber as many of these leaflets as you can use to good advantage. A WELCOME INTRUDER WE wonder if most of our dealers have an idea that they are intruding on our time when they write us a letter referring to their business, or to the merits or demerits of the Edison Amberola line. Our wonder is caused by the fact that recently we received a letter from W. W. Averill, the Edison dealer in Pomfret Centre, Conn., in which he makes a number of pointed observations regarding the tone qualities of the Diamond Amberola, and then apologizes for writing on the ground that he may be "intruding." The Edison front door is always wide open to "intruders" of the kind that we introduce below, and if any of our dealers have any of them that they can send this way we guarantee that they will be given the best of care when they arrive. Here is the "intruder" that Mr. Averill sent us: "Your Musical Phonograph Division Sales Bulletin No, 24 is a 'corker' — more truth than poetry in it. For instance, only last week I placed an Amberola VI. which had been rented three months, sold once and repaired twice, beside one of these 'squawking machines,' , and sold the old Amberola VI. on its tone superiority alone. The 'squawker' went back to Norwich, where it came from. I'm just itching to place an Amberola 50 or 75 beside any of the 'mushroom squawkers' for comparison, and if it is tone-quality they are looking for the sale is mine. Didn't have to try at all to trim a well-known talking machine with an Amberola 75. Please pardon my intrusion on your valuable time, but I couldn't help feeling elated over seeing my own ideas in print contained in above-mentioned bulletin." The bulletin referred to by Mr. Averill is the one in which an answer was made to certain dealers who desired to know what attitude Thomas A. Edison, Inc., takes toward the cheap talking machines that are flooding the market. The substance of the bulletin was that the Edison Company is not at all concerned over the appearance of the numerous cheap machines, and that it is engaged in manufacturing a product that places it apart from and above any other concern engaged in the manufacture of sound-reproducing instruments. STARTS EMPLOYEES ON ROAD TO THRIFT THAT he has his employes' welfare at heart was recently demonstrated by W. R. Carlton, president of the Carlton Music Co., Edison Amberola dealers, of Long Beach, Cal. He proposed to every member of his company's force that if they would open an account in a local savings bank with a deposit of $1 the company would add a dollar to it. The employees gladly accepted the suggestion and went in force to the bank, where they each opened an account in accordance with President Carlton's offer.