The Edison phonograph monthly (Jan-Dec 1916)

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EDISON PHONOGRAPH MONTHLY, JUNE, 1916 Indorsements of "Every Record Every Month" Policy Many Blue Amberol dealers have learned by experience that it is profitable to place a standing order for the new list of records each month Re:ently we sent out a few letters, asking some of the dealers who make a practice of securing at least one of each new Blue Amberol record, what effect the policy has on their record business. The replies indicate that carrying a complete stock of records stimulates business, attracts customers, and is beneficial to business in every way. The four letters printed below will give a general idea of the tenor of the replies received. We find that ordering a complete stock of records monthly stimulates sales and keeps the interest in the Amberola more active. We think, however, that mailing the supplements has a great deal to do with keeping trade stimulated. We find a great many of the new records are slow sellers, but after the public has become familiar with them through sheet music or other sources, they sell more readily. — Second Street Pharmacy, Cripple Creek, Colo. By securing a complete line of Blue Amberol records monthly, the interest of customers is incited and sales are stimulated. A complete line of records not only affords a chance to be accommolating to your customers, but insures their patronage in the future. The loss that results from records that do not sell readily is comparatively small in proportion to the profits that are made by carrying the complete line. — Albert H. Yndkin, Derby, Conn. We find that keeping a complete stock of Blue Amberol records and ordering the new list every month keeps the interest of instrument owners active and stimulates record sales. The higher class of records that do not sell as readily as some of the more popular numbers have their value in educating our customers along musical lines. Our loss through records that do not sell is comparatively small compared to the profits that are gained through having any record that a customer may ask for. We have recently gone to an expense of about one thousand dollars in adding three parlors or demonstrating rooms to our phonograph department, an indication that our sales policies pay. — Will F. Cheshire, Rock ford, III. I regard keeping the entire monthly list of records as the best ad a dealer can have because there is satisfaction to customers in feeling confident that they can come to a store and obtain any record desired. Also I have noticed that many times the records that we do not care for at first may prove the best sellers in the end. — J. F. Kerby, Dexter, Maine. Have you ever wondered how the immense stock of Blue Amberol records which we must always have on hand at Orange is kept? The above illustration shows one corner of the Blue Amberol stock room, where there are stored an average of approximately 400,000 records at all times. Note how systematically the records are kept in their stsel bins. It is just as important that the dealer with the smallest stock should keep it arranged systematically, for then he always knows "where he is at."