The Edison phonograph monthly (Jan-Dec 1916)

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Does Advertising Pay? Yes, Provided You Advertise. Try Some of These. THESE advertisements were prepared with the idea of giving live Amberola dealers suggestions for making the public familiar with the general excellence of the Diamond Amberola. The cuts shown were printed from electrotypes just like we illustrate in the new catalog of advertising cuts mentioned elsewhere in this issue. There are others just as good. Look them over and adopt some of our ideas, or if you have better ideas use your own. (Electro No. 348) FIRST AND LAST WORD IN PHONOGRAPHS Contrast the original Edison Phonograph shown above with the latest EDISON DIAMOND AMBEROLA shown below. In its day the first phonograph was a wonder simply because it reproduced the human voice with a fair degree of accuracy. To-day the EDISON DIAMOND AMBEROLA is as great a wonder because it absolutely matches every human quality of the actual living voice. The EDISON DIAMOND AMBEROLA is not a mere "talking machine." It is a superb musical instrument. You will realize this as soon as you hear it. Will you come? (Electro No. 470) (Dealer's Name and Address) THE VOICE OF Elizabeth Spencer That has thrilled thousands by its mellow sweetness is matched in all its richness on the (Electro No. 570) EDISON Diamond Amberola All the qualities that move and inspire those who see the singer as she sings, are at your command if you possess a Diamond Amberola. (Electro No. 412) Come in and hear a Spencer record and others equally delightful (Dealer's Name and Address) WHEN "SOMEONE" COMES (Electro No. 184) You can entertain him with the Edison Diamond Amberola, hearing the greatest singers of the day or dancing to the liveliest and latest popular hits. And, all the while, you can take pride in the fact that it is an Edison — the peer of all phonographs —and not a common, everyday "talking-machine" that you would feel like apologizing for. The "humanness" of the Amberola is startling — hear it. (Dealer's Name and Address)