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Faith and What's Back of It
SOMETHING happened at the Second Annual Convention of Edison Phonograph Dealers, Hotel McAlpin, New York City, June 22-23, that showed the real class of the Edison x\mberola and what is really back of the successful Amberola dealer's faith in that instrument, a faith born of knowledge, of wisdom and a realization of just why people buy phonographs, and especially why they should buy the Amberola.
What happened? Well, behind a curtain there were played in direct comparison what those present thought was an Edison Disc instrument and a well-known make of "talking machine." Each dealer nodded his head wisely and commented, "Of course, there is no comparison." And there wasn't, either, but the dealers thought they were listening to an Edison Disc instrument, when all the time it was an Amberola SO.
And of what was this a demonstration? Was it a matter of type of instrument, shape or form of cabinet? Was it a question of cylinder or disc type of record? Was it price of instruments or records? Was it reputation of artists? Was it type of reproducing stylus? No, it was none of these. It was just a demonstration of MUSIC and music ONLY, a demonstration that proved conclusively the MUSICAL superiority of the Edison Diamond Amberola, a superiority that was heard and felt by all those present.
Now, what do prospective purchasers of phonographs want? What is in their mind when they get the desire for a phonograph? Are they thinking about cylinders, discs, needles, sapphires, diamonds, vertical cuts, lateral cuts, etc.? Not much. That which is uppermost in their mind is MUSIC. Then, isn't it reasonable to suppose they want the instrument that will give them MUSIC in the purest sense of the term, unadulterated, golden melody, 24 carats fine. Or, in other words, Amberola MUSIC?
If the Edison Diamond Amberola at #30, #50, or #75, with Blue Amberol Records at 50c, 75c, or #1.00 give one the finest music by the greatest composers, rendered by singers and instrumentalists who, as artists, have no superiors and few equals, what more can a customer want? What more could YOU want?