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10 EDISON PHONOGRAPH MONTHLY, JULY, 1916
HOW'S THIS FOR AN ATTRACTIVE AMBEROLA DISPLAY?
It shows a corner of the Amberola department of The Phonograph Store, Meadville, Pa., which has just moved into new quarters, and is an illustration of the esteem in which proprietor Lewis Du Yall holds the Amberola line. Dealer Du Vail also handles the Edison Disc line but has the right idea about maintaining a separate department for the Amberola. This not only adds dignity to the line but the very fact that the dealer thinks enough of the Amberola to have a distinct department for it makes a most favorable impression on the prospective purchaser.
How Long Do You Follow Up Prospects
We believe that many of our dealers become discouraged if their prospects do not become purchasers almost as soon as they are approached.
Because of this, we would like to know how long some of our dealers work on prospects. We recently received a letter in which casual reference was made to a prospect who had been followed up for a year. In this instance the person in question finally bought a Diamond Amberola after it had been subjected to direct competition with three of the most expensive talking-machines that are being marketed at the present time.
We wonder how many of our dealers have the patience to follow a prospect for a year, keeping in active touch with him all the time. And we wonder if prospects have been followed even longer than this and sales eventually made. We believe that some information on this question would be very interesting to the majority of our dealers and we would appreciate letters containing accounts of experiences with prospects of various types.
It was Hathaway's Sporting Goods Store of New Bedford, Mass., that worked a year on the prospect referred to above and the Phonograph Monthly will concede the long-time record for following-up a prospect to this concern until some other dealer comes along with a better one.