The Edison phonograph monthly (Jan-Dec 1916)

Record Details:

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These Ads Mean Profits for Dealers Who Make Use of Them TWO strong sales arguments are presented in the ad copy that is inserted below for the benefit of enterprising Amberola dealers. The ads point out specific features in which the Edison Diamond Amberola excells. Either one of the ads can be used with good results and, needless to say, the use of both of them should prove effective. By adopting them in their present form, or by modifying them to suit local conditions, dealers can spread the Amberola message in their neighborhood and profit by the sales that must follow when people become acquainted with the merits of the Diamond Amberola and Blue Amberol records. You can secure the electros used in the ads by addressing Thomas A. Edison, Inc., Advertising Department, Orange, N. J. Order by number only. 50c or 75c Buys Records of the World's Greatest Artists You do not have to pay three or four dollars for phonographic selections by great singers or instrumentalists if you have an S5£ Edison Diamond Amberola Diamond Amberolas are $30, $50 or $75 for the best model. With Blue Amberol Records at 50c or 75c, the Edison Diamond Amberola is a most economical investment. Furthermore, there are no needles to change and Blue Amberol records are practically unbreakable and unwearable. AS A MUSICAL INSTRUMENT THE EDISON (Electro No 783) DIAMOND AMBEROLA IS SUPERIOR IN EVERY WAY TO THE MOST EXPENSIVE "TALKING MACHINE." Come In and Let Us Prove This. (Dealer's Name and Address) (ELECTRO N o. 783) Avoid the Needle Nuisance— Buy An Edison Diamond Amberola You cannot realize all the needle nuisance means unless you have had experience with an out-of-date needle type "talking machine." No needles on hand when you want them the most; a continual outlay of money for new needles; the bother of changing them after each selection; the ruination of costly records by the use of worn needles; the danger of children (ELECTRO No. 425) MODEL 50 PRICE $50 (ELECTRO No. 412) MODEL 33 PRICE $30 swallowing them or stepping on them, with perhaps serious consequences; these are only a few of the troubles of owners of needle-type "talking-machines." THE AMBEROLA NOT ONLY ELIMINATES THE NEEDLE NUISANCE BUT IS FAR SUPERIOR AS A MUSICAL INSTRUMENT TO THE MOST EXPENSIVE "TALKING MACHINES." WE REQUEST AN OPPORTUNITY TO PROVE THIS TO YOU. (Dealer's Name and Address)