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EDISON PHONOGRAPH MONTHLY, SEPTEMBER, 1916
AMBEROLA SUPREME IN DIRECT COMPARISON
LISTEN to this: "Just a little sales story for the Phonograph Monthly. Recently a lady inquired of me if I could get her a Blank (a high grade talkingmachine). She had heard one several times and a friend had one and that was the kind she wanted. There was nothing would suit her better. I went over the merits of the Amberola — the diamond point, tone superiority, helical gear, etc., and gave her a demonstration, but she was not convinced. Then I advised her to be cautious in buying an instrument and to take plenty of time in deciding. I had no Blanks in stock, but I made arrangements so that she would secure a direct comparison on her next trip to Chicago, where she could visit the store of my jobber who handled not only Amberolas but talking-machines. She went to the :ity on Friday and on the following day a drayman delivered an Amberola 75 to my place of business. "I knew that it could be for nobody but the prospect mentioned above, but, as she had been so
determined to get a talking-machine, I thought there had been a mistake made and that the jobber had shipped the wrong make of instrument to me. So I went to see her before delivering the instrument, in order to be sure that I would make no mistake. But there had been no mistake. The direct comparison test had done effective work as usual. She told me that she wouldn't own a talkingmachine after hearing an Amberola and she thanked me repeatedly for advising her not to be hasty and to give the Edison a fair trial.
"I find that when you can get a talking-machine in direct competition with an Amberola, the latter always wins out. I used to handle the Blank (a well-known make of talking-machine) as well as the Edison, but I found that I could not sell the former in comparison with the Amberola. I am now exclusively Edison and I am firmly in favor of direct comparisons as the result of my past experiences. The more competition an Amberola has, the more its superiority is proven."
The above letter was written by Will R. Ausenbaum, Amberola dealer at Grant Park, 111.
"PREPAREDNESS"
-IS THE ORDER OF THE DAY!
Fortify Your Home Against Dull Days and Evenings with a
NEW EDISON
DIAMOND AMBEROLA
Will you step in and let us tell you how you can have one of these wonderful instruments?
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Here's a reproduction of a timely Amberola hanger that says something and says it good and strong. Order from your jobber and put it in your window where it will talk for you all day long, day in and day out without getting tired; a standing invitation for folks to come in and get a taste of the enjoyment that would be theirs if the} only had a Diamond Amberola.
This hanger is Form Xo. 3227. When you order also ask for Form Xo. 3199, which features the Amberola 50. Both are 14x22 inches, and printed in dark blue and orange.