The Edison phonograph monthly (Jan-Dec 1916)

EDISON PHONOGRAPH MONTHLY, SEPTEMBER 1916 Edison Phonograph Monthly Published in the interest of EDISON AMBEROLA PHONOGRAPHS AND BLUE AMBEROL RECORDS By Thomas A. Edison, Inc. ORANGE, N. J., U. S. A. Foreign Offices: 164 WARDOUR ST., LONDON, W. ENGLAND 364-372 KENT STREET, SYDNEY. N. S. W. 3 YORKSTRASSE, BERLIN 59 RUE DES PETITES-ECURIES, PARIS Fall approaches with the Harvest Time United States in a condition of unparalleled prosperity, and the "average man" now has more money in his pocket or in the bank than ever before. Fortune has smiled on the whole country and people of all classes have been blessed with more work and more profitable work than at any previous time. In the country districts conditions are particularly favorable with the approach of harvest time. The prices offered for all kinds of farm produce are generous. After the harvest is in the farmers of America are going to be in a position to afford even more luxuries than in the past. And the prosperity of the agriculturists is going to radiate to those who cater to their desires and who provide them with things they desire and have the money to purchase. The phonograph is peculiarly adapted to farm life and the rural districts of this country will absorb a tremendous number of these instruments this fall. Some of this business will come to dealers without much effort on their part, but the vast bulk of it will go to those progressive merchants who make active efforts to stir up sales by early inaugurating selling campaigns and by using plenty of advertising matter. With the newly organized Amberola Sales Department to help them, Amberola dealers should be able to create a large amount of new business this fall and revive record buying among the owners of old-style Edisons by actively marketing the four-minute attachment. Start now. Circularize your territory with the material we are ready to supply you. Use newspaper space, getting cuts from our advertising department. Adopt all possible means of bringing the Amberola line to the attention of the people in your district and you will surely get your share of the general prosperity. Indeed, the policy of keeping a "talker" in stock for the express purpose of revealing its inferiority to the Amberola seems to have been adopted by many dealers. Letters that are received from such merchants repeatedly tell of sales that were closed only when their prospects had the opportunity of hearing a talking machine and an Amberola at the same demonstration. When a prospect challenges the merits of the Amberola, arrange for a direct comparison test, and the verdict will invariably be in favor of the Amberola. The Amberola is so far superior to any "talker," even the most expensive, that any fair-minded prospect cannot but admit this after a competitive demonstration. Amberola dealers who bePrillted Matter Heve in advertising and live up to their belief are great! interested in the increase in Amberola advertisings matter of various kinds and are making profitable use of this material. Are you one of these? The new Amberola Sales Department has brought about a resumption of activity in this direction and, during the past couple of months, a number of very attractive forms have been designed and printed and now are ready for distribution. They include display hangers, leaflets, handbills, etc., all of which, if properly used, will stimulate Amberola sales. While our advertising department can produce such matter and place it in the hands of jobbers, it cannot hang it in the windows of dealers or place it in the hands of your prospective customers. That is up to you, and if you are taking the interest in the Amberola line that you should take you will get all of these new forms from your jobber and use them to the best possible advantage. Ou£ interest in your sales leads us to produce th printed matter, and certainly your interest in yourself should lead you to make use of it. The Edison Diamond Comparison Amberola dealer never need hesitate to make direct comparisons with talking machines in demonstrating the superiority of the Amberola. When you examine the Standing Orders October list of Blue Am berol Records and find that there are no numbers on it that you can afford to omit from your stock, we feel certain you will send your jobber an order for the complete list. Why not, at the same time, insure the receipt of the complete list each month by placing a standing order under which you will receive at least one of each new number on the monthly supplements. The high Blue Amberol standard that has been established is going to be maintained steadfastly. The high quality of each record is going to create a demand for it, and the only way that dealers can take complete advantage of this demand is to order every number on the list each month.