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EDISON PHONOGRAPH MONTHLY, OCTOBER, 1916
11
Announcing the New Diamond Amberola "Store"
WE promised you that the establishment of a New Amberola Sales Department would result in the formation and adoption of policies and plans that would stimulate the New Amberola business to a degree that would make the merchandising of these instruments, and Blue Amberol records easier and more profitable to dealers. Already you undoubtedly have noticed the effects of this department in the increasing quality of the monthly record lists and in the increased production of advertising matter designed to help Amberola dealers to secure prospects and make sales.
And now comes the New Amberola "Store," an innovation that is going to be of inestimable value in advertising and selling Amberolas and Blue Amberol records.
The Amberola "Store," like any other store, has been established to sell goods and it is going to fulfill its mission. Like any successful store, it is arranged to secure a maximum of efficiency. And it presents the handsome and attractive appearance which a fixture of a high-class store should have. Be assured that the proprietor of a New Amberola "Store" is going to be a successful and satisfied merchant.
This new medium for selling your line — a medium that will be highly attractive to small dealers whose store space is limited — is a handsome display cabinet that will hold two New Diamond Amberolas and about 185 records. Approximately three feet high, by the same number of feet in width, it is 23 inches deep. There are two instrument compartments in the interior, one to hold an Amberola 50 and the other a Model 30. A series of drawers are provided for the stock of records. The cabinet will fit in a small place in a prominent part of your store and yet it contains a fairly good representation of the New Amberola line — a representation that will enable a merchant to give a very adequate demonstration of the merits of the instruments and record.
The New Amberola "Store" is not only designed to contain New Diamond Amberolas and Blue Amberol records, but to advertise them as well. In the first place, it is a very handsome and striking piece of store equipment. It is enameled in blue — the Blue Amberol shade — and gilded bead work is used to add to its attractiveness. A built-in rack, designed to hold advertising matter, bears the words "The New Edison Diamond Amberola" in gilt let(Continued on page 12)
The New Diamond Amberola "Store" Open for Business