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TESTS THAT PROVE
DO YOU realize fully the significance of the tone test competition between a fifty dollar Amberola and a hundred dollar "talking machine" of a well-known make at the Hotel McAlpin, June 23rd? Do you know that the unanimous verdict rendered in favor of the Amberola on that occasion has since twice been confirmed?
On October 2nd and 3rd, W. E. Kipp, our Indianapolis jobber, had his dealers' convention in that city. There the McAlpin test was repeated, the only difference being that a hundred and fifty dollar "talking-machine" was used instead of a hundred dollar model. On October 23rd and 24th, Frank E. Bolway & Son, Inc., held their dealers' convention at Syracus' N. Y., and there a hundred dollar "talking machine" was pitted against a fifty dollar Amberola.
AT INDIANAPOLIS THE VERDICT WAS UNANIMOUSLY IN FAVOR OF THE AMBEROLA, WHILE AT SYRACUSE THE VOTE WAS PRACTICALLY UNANIMOUS FOR THE AMBEROLA.
Remember, these tests were all conducted behind a curtain, so that no one but the operators themselves had the slightest idea when the Amberola was playing and when the "talking-machine."
Here are FACTS, unchallengeable FACTS, based on unbiased evidence, that PROVE the musical superiority of the New Edison Diamond Amberola over "talking-machines" costing even three times as much. Talk abou these FACTS to every prospect. Advertise them. Put that "Odds of 100 to SO" hanger (a reproduction of which you will find on Page 5 of this issue) where everyone passing or coming into your store will be sure to see it.
Now you've got the FACTS, don't hang on to them. They'll never do you any good that way. Give them to the public and give them good and strong.