The Edison phonograph monthly (Jan-Dec 1916)

EDISON PHONOGRAPH MONTHLY, NOVEMBER, 1916 NEW AMBEROLA CATALOG A BEAUTY AN AMBEROLA catalog that is strikingly handsome in appearance and very effective in design has just been issued by Thomas A. Edison, Inc., and now being placed in the hands of Edison jobbers. Lavishly illustrated in four colors, containing a most interesting and thorough description of Am berola instruments and Blue Amberol records, and presenting an abundance of other information of value to owners or prospective owners of Amberolas, the new Amberola instrument catalog is the finest, from every standpoint, that ever was issued for the use of Amberola dealers. It is a twenty-page booklet, approximately seven by ten inches in size. The front cover is in cream and blue with the title, "A Master Product of a Master Mind," embossed in gold. Beneath this is a home scene in four colors, showing the Amberola as it may appear in a family circle where everyone, from the children to the old people, enjoys its music. The forepart of the catalog, among other things, contains a superb picture of Mr. Edison and a panoramic view of the Edison factories at Orange, N. J. The introduction calls attention to the influence that music has in the home; how it insures happiness and comfort. Illustrating the introductory matter are three more home scenes in four colors that emphasize, in a most effective way, the enjoyment that the possession of an Amberola affords. These pictures contain a wealth of suggestion and, together with the explanatory material, they provide a most attractive introduction to the more technical descriptions that follow. A full page is devoted to an illustration in natural colors, and detailed description of each of the three models of the Amberola. The color work on these instrument illustrations is superbly done and they present a rich and highly attractive appearance. Then there is a color cut of a group of Blue Amberol Records and a description of their merits. An imposing list of Amberola artists, with a few salient facts concerning them, is given on the next page and this is followed by a page that is devoted to emphasizing the advantage of the Edison Genuine Diamond Reproducer, with which all Araberolas are equipped. Mention also is made of the Blue Amberol attachment, the device that may be attached to old-style wax record instruments to convert them into instruments that will play the new Blue Amberol records. The inside of the back cover of the catalog contains a free trial application form that may be filled in and presented to a dealer by any person who wishes to have an Amberola on trial for ten days. In every way this catalog fills all the requirements of both dealer and prospective customer and it will be a strong factor in stimulating Amberola business this winter. NEW YORK UNIVERSITY HONORS MR. EDISON The degree of doctor of laws recently was conferred upon Thomas A. Edison by Dr. John H. Finley, president of the University of the State of New York. Mr. Edison was in his laboratory in Orange, N. J., while Dr. Finley was in the auditorium of the New York educational building in Albany, and the honor was conferred upon Mr. Edison by means of the telephone. The auditorium at Albany had been fitted up with 800 telephones and that many persons listened while Dr. Finley conferred and Mr. Edison accepted the degree. It was the first occasion on which such a transaction was consummated by telephone. In conferring the degree, Dr. Finley mentioned the importance of the contributions that Mr. Edison has made to art and science. In the Edison laboratory a number of persons heard the address by branch telephones.