The Edison phonograph monthly (Jan-Dec 1916)

EDISON PHONOGRAPH MONTHLY, NOVEMBER, 1916 than these things. In a broad way the presentation was a mark of respect paid to an active and public spirited citizen and an aggressive and fair dealing merchant, for Mr. Wilmot is all that a citizen should be as well as all that a merchant should be. It is certain that Mr. Wilmot does not conduct the largest store in Fall River, but it equally is certain that he is a leading spirit among the merchants of the city. It is not his practice to close his store at six o'clock in the evening and forget about business until eight o'clock the next morning. He is not merely in business. He lives business. He mixes with other merchants — he is a leader in civic improvement projects. When they want a live-wire on a committee they go over to Wilmot's store and collar him, because they know that he will be willing to serve and they know that his service will be freely given and conscientious. He is the new and modern type of business man. He is the ideal dealer. We don't believe that Dealer Wilmot's good work is done simply out of a desire to stimulate his business. What we emphasize is the fact that his activities and ideals have paid him big dividends. He is considered one of the best Edison dealers in the United States. SEPTEMBER BLUE AMBEROLS WIN APPROVAL THE all around excellence of the September list of Blue Amberol Records compelled one dealer to sit down, as soon as he had played them over, and write us an enthusiastic letter commending the assortment. The letter in question came from E. W. Coburn & Son, Amberola dealers at Waterloo, la., a firm that has handled Edison phonographs for many years. The testimony, from such a source, that "the September list is the best since the first list of fifty," means something and it should impress dealers who are overlooking the rapidly improving quality of Blue Amberols that some interesting developments are taking place. ''We just have received and played over the September list of Blue Amberol records," states Mr. Coburn. "It is some list. So much so that we want to tell you that we think it is the best since the first list of fifty. The writer always has contended that a small list each month and every record a hit would result in larger sales than a big list and many of the records of indifferent quality. "But a list such as tve have for September is sure to make a record for sales. "We want to tell you of a sale where we went into competition with every old talking-machine (six in all) and won out with an Amberola 75. This is a common stunt for us with the Disc but this time it was the 'old reliable' that turned the trick." FELLOW MERCHANTS HONOR DEALER WILMOT THE members of the Fall River Merchants' Association recently presented William D. Wilmot, Edison dealer of that city and one of the livest Edisonites we know, with a handsome and costly loving cup. The gift was a tribute to his work in behalf of the organization and to the high ideals in merchandising that he always has advocated and sponsored in Fall River. In presenting Dealer Wilmot and His Cup the cup, Warren S. Barker, a former president of the organization, stated that Mr. Wilmot was entitled to the highest respect of every member of the association and the appreciation of the organization as a whole. "We appreciate the good work that he has done for this association, extending over a period of many years. This work has not been spasmodic, but continuous service on his part. In the morning and at midday he works, and at night his brain is busy on thoughts of what more he can do for our success. For several years he has been preaching the doctrine of brotherly love, and I want to ask you who has demonstrated it more thoroughly than he has. He never has been envious of the successful and he always has been ready with kind words and substantial help for the unfortunate. I know of no better words to use in describing him than those inscribed on this beautiful silver loving cup: " 'Given in friendly appreciation of the untiring efforts of our fellow member, William D. Wilmot, who by his work and thought has done more for our success than any other member.' "