The Edison phonograph monthly (Jan-Dec 1916)

EDISON PHONOGRAPH MONTHLY, DECEMBER, 1916 Edison Phonograph Monthly Published in the interests of THE NEW EDISON DIAMOND AMBEROLA AND BLUE AMBEROL RECORDS By Thomas A. Edison, Inc. ORANGE, N. J., U. S. A. Editorial Eight of the greatest song Some List nits from tne reigning light opera successes of Broadway in one supplement! With an intimate knowledge of record production in the past, we believe that the January Blue Amberol list excels, or at least equals, in the timeliness of selections, any Blue Amberol supplement we have yet issued. People are standing in line in New York to secure seats for "Little Miss Springtime," "The Girl from Brazil," "Flora Bella," "The Big Show" (New York Hippodrome), and "Canary Cottage." You can give your customers the best numbers from all these productions and if you push them as they should be pushed you'll have customers standing in line in your store. Isn't this January list, with its sparkling light opera gems, its up-to-the-minute popular song hits, its superb instrumental numbers, and its many other unusually attractive selections, just about as fine a record supplement as you ever saw? We hope to make all of the 1917 Blue Amberol supplements just as good or better than the one that will start the new year off with such a corking list of selections. Better hurry and get into the "every record, every month" class. We want you to keep in touch with "Andy" our new friend, "Amberola Andy," because we believe that he will entertain you and, at the same time, illustrate some of the possibilities that small towns offer for Amberola merchandising and the enjoyment of life. Small town dealers are inclined rather to look with envy on dealers who have metropolitan establishments and who have territorial opportunities that the rural or suburban dealer is denied. They are inclined to forget that profit keeps a fairly definite ratio to expense and worry, through all gradations of business activity. The big dealer with his big establishment has heavy expenses to eat into the profits of his larger volume of sales. And his business occupies every moment of his time and often he has but little leisure to enjoy life. On the other hand, the small town dealer who sells comparatively few instruments is under but little expense and has the leisure time and the peace of mind that are essential to contentment and the true joy of living. And, when he takes an active interest in his business, as "Amberola Andy" does, he can attain a higher degree in the art of merchandising than the large dealer. This arises from the fact that he has ample time to study the possibilities of his territory and the characteristics of his individual prospects. "Amberola Andy" is going to prove this ; he is going to show you some of the delights of living and dealing in "Littleburg." We feel sure that you will like whimsical and philosophical "Andy," and that you will profit by his "Littleburg" experiences. We urge you to gef thoroughly acquainted with him. The announcement, made in anPrizes other part of this issue, that the Phonograph Monthly will offer prizes each month for the best contributions from dealers is certain to bring in many valuable articles relating to the retailing of the New Edison Diamond Amberola. Prize winning articles and any others that are considered worthy of reproduction will appear in the Phonograph Monthly from time to time and will become a new source of inspiration to all Phonograph Monthly readers. Our expectations will not be fully realized unless YOU enter into the competition and submit one or more contributions each month. If YOU send in a contribution we shall have an abundance of good material and the new scheme will be a complete success. That's just the reason why it is so essential that YOU compete. And there is no reason in the world why YOU cannot win one or more of the prizes. Don't let the other fellow take the prize away from you. The conditions governing the contests are such that YOU have an equal opportunity with all other dealers. We do not insist on faultless grammar, correct spelling, copperplate writing, or any of the other factors that usually enter into the judging of such contributions. Various descriptions of the methods YOU use in conducting your business and little articles bearing on your experiences as a dealer are what we are after. If you think you can't write well enough, just give us the bare facts and we'll take care of the grammar, spelling, etc. Relations between men Merry Christmas engaged in business necessarily must be restrained during the greater part of the year, for business engenders artificiality and makes it impossible for men to bear toward each other the feeling of intimacy that may exist between persons who have no common commercial interests.