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PLAY SAFE - FEEL SAFE - BE SAFE Conscientious and Careful Manufacturers Use the VICTOR SAFETY CINEMA and SAFETY STANDARD FILM Sales A prospect has faith in a product when taken through a plant and shown the material and quality of workmanship. The salesman with a Safety Cinema make this possible in the prospect's own office. A prospect has no confidence in a concern that deliberately sub- mits him to the fire dangers of in- flammable film. Publicity I Motor Driven Weight 22 lbs. Carried in neat appearing case. Manufacturers have discovered a unique source of publicity through our libraries. A knowledge of their products has reached hun- dreds of thousands of people in the home, school, church, and all other institutions. This has not only been of great benefit to the various in- dustries but of wonderful educa- tional value to the public. Welfi are Pictures are more effective than talks when it comes to emphasizing fire and accident prevention, loss of sales through faulty inspection or packing, and other points valuable to welfare and efficiency. Noon hour "Movies" is a wholesome recreation. The employee goes back to work contented and happy. Film Your Plant y^BERWRlTHB^lABOMTORijj MiNIMUReMotION ftoniBEMACHINE FOR USE ONUrWtm ^W BURNINS ftU* OtCLOSING BOOTH NOT RtgUIREO. An approval that means something. Insist on a projector bearing this label. Our Industrial Department with its expert cinemato- graphers have filmed many of the biggest industries in the country. These men are under the supervision of directors who thoroughly understand the bringing out, in the i)icture, of the strong selling points of a product. TRADE MARK 71 West Mohawk Street Buffalo, N. Y. '' PLAY SAFE - FEEL SAFE - BE SAFE 32