Educational film magazine; (19-)

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FARM MARKETING PROBLEMS IN FILM Nation-Wide Propaganda of Agricultural Organizations Supported by Bankers in Big Trade Expansion Plan THE farmers are going into the movies. This is part of a nation-wide movement to help solve one of the greatest problems of the day, the farm marketing problem. Announcement was made yesterday that a great educa- tional movement, to embrace all the United States, reach- ing not only city dwellers but llie rural crossroads, will be started this week. The Farmers' Film corporation, with offices at 910 Michigan boulevard, has been organized with William E. Skinner, secretary of the National Dairy Asso- ciation, as secretary. The marketing problems will be brought directly to the people by means of films. The production of the nation's food will be filmed from the sowing of the seed to the consumption by the ultimate buyer. The films will not seek to draw conclusions, but will lay the facts before the public, and the latter will be asked "to take such steps as their good sense points out." Billion Dollar Propaganda Part of the plan will be propaganda to help the Ameri- can Bankers' Association raise the proposed billion dollar trade expansion fund, known as the Foreign Trade Financ- ing Corporation. According to its prospectus, the new company has the cooperation of the United States department of agriculture, state agricultural departments and colleges, the American Farm Bureau Federation, the Grange movement, and co- operative farming and marketing associations, as well as the National Dairy Association. "The pictures will be shown in theaters, churches and schools, and it is believed they will do much to reduce prices by explaining the need of co-operation between city and farm and thus bringing about better relations between the two," the announcement continues. The initial work has been undertaken by the Waukesha County corporation, a farm organization of Wisconsin, which has agreed to bear the preliminary expenses. Harry E. Aitken, organizer of the Triangle Film Corpora- tion, who was responsible for "The Birth of a Nation," will be associated with the new company. Mr. Aitken and his brother, R. E. Aitken, own the Meadow Brook farm, near Waukesha, Wis. "This is exclusively an agricultural movement in he- half of the American farmer and consumer," Mr. Skinner said. "It will seek to reduce production costs, raise pro- duction values, and lower food costs. "It will seek to eliminate the improper and useless 'in- betwceners.'" WISCONSIN UNIVERSITY OWNS 3600 REELS T^ORE than 3,flOO reels of motion picture Alms nre owned by ■'•'■*■ the visual instruction l)urcnu of Wisconsin University ex- tension division and are availal)le to the people of the state, according to a rcjrart just prepared l)y the director. Included in recent addition! are 8(50 reels received from the government, 65 reels of Ford Educational films, and Hi purchased by the bureau. AGRICULTURAL DEP'T. FILM WORK By F. W. Perkins Assistant in Charge, Motion Picture Activities, U. S. Department of Agriculture TiyrOTION pictures for use in making common property -'•*■'■ of the knowledge developed by the investigations of the United States Department of Agriculture and in ac- quainting the public with the methods and significance of important lines of work carried on by the department are being used with increasing frequency in all sections of the country. The best proof of this is that the demand for these films has doubled in the past four months. At the present time the requests for loans of these pictures is greater than the supply. It would be possible right now to make good use of twice the supply that is available. Motion pictures are going to the farmer principally through the portable projector—the small machine, about the size of a suit case, that can be transported easily from place to place and hooked on to a convenient lamp socket. Should there be no lamp socket—as is the case in most rural communities—the users of agricultural "movies" are using portable generators that can be operated on auto- mobile engines or carried along in an automobile. In two or three states the agricultural extension organizations have equipped motor trucks with projectors, films, and a screen. The trucks are sent through a territory which has been placarded in advance. Arriving at the community where the pictures are to be shown, the projector is trained from the truck to the screen and the show begins as soon as darkness falls. Or, wiring may be run from the truck to the projector indoors, and the show may be given under cover in bad.weather. The motion pictures produced by the Department of Agriculture now include 120 subjects. Many of the pic- tures should be of great interest to the city dweller as well as to the farmer, for the scope of activities of the Depaart- ment of Agriculture is so great that some of its work, at least, is of vital importance to every man, woman, and child in the country. New subjects are constantly being produced. In all the pictures every effort is made to make them as interesting as possible and at the same time to retain the accuracy of statement that is demanded in Govern- ment productions. NEW YORK FOOD MARKETS IN FILM A FILM showing how New York City gets its food supply has •'*■ been produced by Community l^rmluctions. Inc., under direc- tion of the New York State Division of Foods and Markets. It is intended to give farmers and city folk an idea of the channels of transportation and distribution through which fresh fruits and vegetables pass before they reach the consumer. Tliose who see the film realize for the first time what an immense volume of foodstuffs is moved tlirough tlic congested market section of lower Manhattan a few hours after midnight in order that the vast population of the city and environs may be fed each day. The rusliinp to and fro of long.shorcmen unloading freight cars on floats, tlie crowd of jobbers and storekeepers pushing in to the railroad pier building as the doors open at 3:30 A. M., the hurrying of trucks and wagons to take the goods away half an hour later, are realistically shown. 14