Educational film magazine; (19-)

OFFICIAL MOVIE CHAT FOR THEATER OWNERS Arts, Sciences, Industries, and "Finest Things in the Lives of All Nations" to Be Screened Weekly in Thousands of Theaters ONE of the most significant signs of the times in the theatrical branch of the motion picture industry, indicating that the progressive theater owners of the country sense the chang- ing conditions and desire to keep their fingers on the public pulse, is the contract recently entered into whereby an informational and inspirational reel will be released weekly for screening in thous- ;mds of American theaters. The arrangement was made between the Motion Picture Theater Owners of America and the Kineto Com- pany of America, Inc., after a series of conferences. It marks a distinct forward step on the part of theatrical exhibitors and may prove to be the beginning of a new and better era in the production and local exhibition of films with a purpose. This weekly reel is to be known as "The Official Urban Movie Chats of the Motion Picture Theater Owners of America." Charles Urban, president of the Kineto Company, declares that "with the combined aid of the officers and members of the former organization and the advisory board to be created, this will be the finest single reel motion picture ever produced. The arts, the sciences, the industries, and the finest things in the lives of all nations will be depicted therein." Sydney S. Cohen, presi- dent of the M. P. T. 0., says that this innovation "affords the great opportunity we have always sought to make the motion pic- jture theater of the highest constructive value to all communities in carrying forward progressive public programs of all kinds. It is truly the visualized press which we intend to make in as complete a sense as possible the servant of the people in every American commmiity." The advisory board will consist of influential men and women as well as the editors of motion picture trade journals, and sug- gestions will also be received from individual theater owners. Following is the introductory wording which is to appear at the beginning of the film each week: DECLARATION OF PRINCIPLES OF THE MOTION PICTURE THEATER OAVNERS OF AMERICA Realizing the tremendous influence of motion pictures at this time for the re-establishment of the principle of right thinking among our people, dedicate ourselves to the following construfctive plan: First: To encourage in every way possible the production of clean, wholesome and optimistic films. Second: To take an active interest in the public welfare and cooperate with our community civic and social forces, in helping to maintain a high moral standard. Third: To utilize our theaters and screens for the purpose of helping our boys and girls to become good citizens. And last: To do our part to tlie full measure in helping to re-estab- lish a healthy condition throughout our country. Motion Pictche Theater Ownehs op Amehica. "THE SOCIAL MOTIVE IN SCHOOL WORK" ■PiANIEL J. GOFF, Chicago cinematographer, has just completed the camera work on a new two-reel production called The Social Motive in School Work the scenes of which were taken at the Francis W. Parker School, Chicago. This interesting subject is scheduled for re- lease on February 1, 1922. M^ [Ml 3,000 PUPILS SEE "WINNERS OF THE WEST" T^HROUGH Ernest L. CrandaU, director of lectures and visual in-* ■*• struction of the New York City Board of Education, an arrange- ;ment was made recently with the Universal Film Manufacturing Com- • pany to show two episodes of the new thriUs-from-history serial Winners I of the Wett each week for nine consecutive weeks at the Central I Theater, in that city, each Saturday morning at ten and eleven o'clock. ; Three thousand students of American history classes in .550 city schools were admitted to the showings. It was believed that these pupils might I be inspired to take a keener interest in American history after seeing I the deeds of the pioneers visualized in motion pictures. OSTEOPATHS VIEW SURGICAL FILMS /~iNE of the features of the annual fall meeting of the sixth district, Iowa Osteopathic Association, which met in New- ton, Iowa, in October was the showing of public health films of the Des Moines Still College of Osteopathy at the Rialto Theater. Dr. J. E. Gray and Dr. C. D. McClain conducted the two shows: one for women only at 10 a. m. and the other at 12:45 p. m. for men. No children under fifteen years of age were admitted. Included in the scenes was a Caesarian operation at Des Moines General Hospital, the taking of X-Ray pictures, and depicting life in a modern hospital. In the college picture is shown every phase of school life, starting with a "pep" meeting and going through to the conducting of clinics by various specialists. There is a trip to the chemical laboratory, dissecting room, treating rooms, classrooms and various members appear in the film. Dr. J. H. Styles, clinician at Still College, lectured. MOTION PICTURE CAMERA TO SAVE COAL CAVINGS in coal consumption may be efifected through the in- strumentality of the motion picture camera, it was said at a recent meeting of the American Society of Mechanical Engineers. The camera has been used to record the phenomena of combustion in big furnaces at a range so close that the eye could not withstand the heat long enough to make the necessary observations. Motion pictures of coal combustion taken under the highest temperatures were exhibited by R. Sanford Riley, manufacturing associate of the inventor of a special camera designed to make pictures in blast furnaces, glass furnaces, gas and other similar plants. Dp* - I|D) "WHAT'S THE LIMIT" PEACE PROPAGANDA "DEBECCA Skinner, chairman of the motion picture committee of the Council for Limitation of Armament, has sent a letter to 7,000 motion picture theater exhibitors in the United States and Canada urging them to cooperate in the effort for permanent peace by exhibiting a Julian Ollendorff Sketchograf released by Educational Film Corporation and entitled What's The Limit? Attached to the letter was a list of about fifty organizations par- ticipating in or cooperating with the council. What's The Limit? is a story told in sketches, drawn under the camera, of the terrible burden which war and armament have put upon the world for ages. FARMERS TO PRODUCE 12 FEATURE FILMS 'T'HE American Farm Bureau Federation plans to use films more extensively next year. It purposes to produce at least 12 features in addition to a series of news reels and cartoons. Distribution will be through state farm bureau federations or direct to theaters and non-theatrical exhibitors. The federation has also completed arrangements to supply county farm bureaus with portable projectors at cost. Mb [nTit "THE BATTLE OF JUTLAND" TO BE SHOWN MIDDIES rpBE BATTLE OF JUTLAND, the remarkable film portrayal of the -'- world's greatest naval conflict, is to be presented at the United States Naval Academy at Annapolis on January 7lh by the Educational Film Corporation under the direction of Admiral Wilson, superintendent of the academy, for the benefit of the naval students and officers. A program made up of Educational releases, including news reel, scenic, comedy and dramatic photoplay, has been arranged to afford an eve- ning's entertainment for the middies. For the benefit of army and navy officers unable to attend the showing at Annapolis, the program will be repeated at the Marine Barracks at Washington.