Educational film magazine; (19-)

Covering Industrial Motion Pictures of Educational Value Edited by LEON A BLOCK xMOVIES AT BROOKLYN INDUSTRIAL SHOW AT the Brooklyn (N. Y.) Manufacturers' Industrial Exposi- tion, January 14 to January 20, at the 23rd Regiment Arm- ory, motion pictures of many of Brooklyn's industries were shown. The programs were arranged by the Kineto Company of America, Inc., the films being shown on regular schedule from one o'clock to eleven each day. Kineto added several of its (educational films to the industrial subjects, which proved of entertainment value. The Making of Soap, a two reel picture loaned by Kirkman d Sons, illustrated the modern process of soap making. The importance of the shoe industry of Brooklyn, the metal 'ades, and the large dry goods stores, were displayed in a special film produced under the supervision of the Brooklyn Chamber of Commerce. The pictures were made by Kineto and \M're shown in 160 Brooklyn theaters several weeks before the exposition, with a trailer announcing the date of the show. The Edison Company was represented in the motion picture program with a film entitled Back of the Button, which showed fvaiious practical household uses for electrical equipment and 'appliances such as washing machines, stoves, irons, vacuum is^tepers, and incandescent lamps that modern science has made I -^ible and within the financial means of the average house- llold. 1 he making of cake in the "modern bakery of Drake Bros., oklyn's largest cake baking industry, was shown in a film I uied by the company. 1; contains scenes illustrating the mixing 111 batter in large couLaiiiers rotated by electrical power, weigh- ing dough for individual cakes, and rotary ovens in which they air baked. he Todd Shipbuilding Corporation showed in motion pictures the great activities of their Brooklyn plant. The Title Guarantee & Trust Company displayed a film which illustrated by photography and animated drawings their system of making mortgage loans and the value of Prudence Bonds as an investment. Manufacturing women's slippers of gold and silver brocade was an important part of the motion picture program. The film was loaned to the exposition by George W. Baker and was pro- duced by Kineto. The Onondaga Milk Association was represented in pictures showing fine herds of Jersey cows, the sanitary condition of their dairy, and the pasteurizing process. "THE RICE INDUSTRY" HE rice industry of Louisiana, Texas and Arkansas is shown in a one reel educational. Although the United States raises only a small percentage of the world's rice crop, t is an important industry in the southern states and a staple irticle of food throughout the country. Three-fourths of the i world's people live on rice; a large proportion of them are Orien- als but other races are beginning to realize its great food value. The film visualizes the modem method of preparing the soil ind a machine which mechanically plants the rice. From the T time of planting until maturity the rice fields are flooded and there are scenes of a rice stand eight days old, the water making the field look like a salt marsh. Pumps and canals supply the irrigation. When ihe rice reaches maturity the irrigation is turned off. Rice resembles wheat when ready for harvesting, and the film shows the cutting and binding being done in one operation. It is threshed on the field and the grain put into bags ready for transportation to the mills. At the mill it is hulled, polished, and graded according to the size of the kernels. The film contains a demonstration of the proper method of cooking rice, a revelation to those who are not familiar with the southern or Oriental process of preparing this essential article of food. The picture was produced by the Harcol Film Co., Inc., New Orleans, for the Associated Rice Millers of America, and is an educational picture with no suggestion of advertising. It has been exhibited in theaters throughout the southern states and is having wide distribution in the non-theatrical field. "A GRAND SPREAD" ' I "'HE two reeler A Grand Spread will be well received by women's clubs and classes in home economics. It has suffi- cient educational and entertainment value to be used on non- theatrical programs. It was produced to show the nutritious ingredients—cocoanuts, peanuts, and milk—which are combined to make nut butter and the sanitary conditions of the plant in which Spredit is made. In the opening scene a young housekeeper asks the grocer about Spretlit which is in his window diplay. He replies that it is made of the purest ingredients and is as nourishing for children as for adults. As lie explains the ingredients and their source of supply, they are visual- ized in the film: the gathering of cocoanuts by natives in the Philippine Islands and their method of tying them together in a raft and floating tliein down the rivers to the seacoast for shipment. \ caption ex- plains that upon their arrival in the United States the outer husks are removed and the oil is pressed from the white meat and refined. This oil has great nutritive value and is one of the chief ingredients of Spredit. Peanuts are picked in Africa by natives and loaded on steamers for America. The peanut oil is obtained by grinding the nuts and pressing out the oil which is then put through a refining process, making it an important food product. Herds of healthy cattle and sanitary dairies that send fresh milk each day to the Spredit plant are shown and the process of pasteurizing and churning it. The milk, cocoanut oil, and peanut oil are poured into the emulsifiers which convert the mixture into a cream. It is then transferred into huge revolving churns thoroughly lilending the mix- ture until globules form; then salt is added and it is taken to the tempering room, covered with parchment paper, and kept at a low temperature. It is then cut into prints of the desired shape and weight, packed in cartons and shipped to the dealers. This is the explanation given by the grocer to his customer which has been carefully visualized in the film. The young housekeeper decides to take a pound of Spredit and as the package is wrapped by the grocer, he gives her directions for adding the artificial coloring con- tained in a capsule. A Grand Spread. Produced by Clinton Ivlns, Patb£scope Co. of America, Inc., for E. A. Stevenson & Co., Inc., Boonton, N. J., and New York City. 2 reeU. W IT INDUSTRIAL FILM NOTES T^HE Canadian Pacific steamship Melita which plies between Montreal •^ and Liverpool has installed a motion picture projection machine and 8,000 feet of film showing interesting features of Canadian life. Three entertainments are given on each voyage and all of the company's ships will be equipped with projectors and films in the near future.