Educational film magazine; (19-)

Arthur Herbert Brook, the executive who shaped and directed the selling organization. Robert Emmet MacAlarney, formerly managing editor for Famous Players-Lasky Corporation, and until recently produc- tion manager for Famous Players-Lasky Corporation, Ltd., in London. Mr. MacAlarney will be general production manager of the new company. William Todd De Van, associated with Yale University Press in connection with The Chronicles of America since 1918. Arthur Edwin Krows, formerly continuity editor for The Vita- graph Company of America. Mr. Krows's experience in the preparation of screen scripts has been utilized in constructing the first group of scenarios. NEW NON-THEATRICAL PRODUCTION ON BIG SCALE FOLLOWING a two-year survey and research to ascertain the requirements of churches, religious organizations, schools and colleges, industrial welfare departments, and other non-theatrical groups, and a canvass of ideas and opinions ex- tending over thirty states. The Pictorial Club, Incorporated, has finally entered upon active participation in the non-theatrical motion picture field. More than seventy reels have been pro- duced thus far to be made up into unit progr&ms and rented on a contract basis to exhibitors in this fileld. An important point to be borne in mind is the fact that these pictures are "first run" exclusively for the non-theatrical field. It is the policy of the company to release all film productions only to churches, schools, clubs, and similar institutions and organizations. Ollie Sellers has completed several photoplays and is at present collaborating with a group of Pacific Coast ecclesiastics in creating a drama of national historical interest. The stories are mainly western and the characters rugged and well defined, offering excellent motifs for lesson weaving. William R. Lighton has transposed some of his Saturday Evening Post yarns to scenarios and personally directed them. Archer McMaken is directing a unique series of two reel Bible dramas. Imposing settings and appropriate costumes of the early Chris- tian era grace these interpretations by well-chosen artists. First of the series is As We Forgive, based on Paul's letter to Philemon, reviewed in the September, 1920 issue of Educational Film Mag- azine. The theme is one of forgiveness for wrong-doing and the Apostle's message is linked with a present-day sociological problem. To further insure the highest moral tone in their productions the company has secured the consent of prominent clergymen COMMERCIAL TEACHEBS AND SUPEBINTENDENTS should see to it that The Walhamore Complete BattinesB Service is »eeeived regularly for teacher and class use. It covers Bnsiness Ad- ministration, Acrountine, Advertisins. Meroliandisins. Saiesmansliip and Federal Taxation thoroughly and continuously. New Bulletin every five days—72 Bulletins per year—loose-leaf form with handsome leather Binder. Annual Subscription ?15 00. Six different sampk Bulletins prepaid for 25c, to introduce. Particulars Free. THE WALHAMOBE CO., 619C, Lafayette Bids., Philadelphia, Pa. HAVE YOU A FILM LIBRARY? You can have immediate shipment on hundreds of single reel subject!. A splendid motion picture flim library for you at minimum coat. History Science Agriculture Geography Industrials Scenics Perfect condition guaranteed. tlS-ftO per (ublect. Write for catalogue and full paTticultar$ FITZPATRICK & McELROY 202 So. State St. Chicago, Illinoia. and prelates to act as a board of review for the United States. No pictures will be released which do not receive the full ap- proval of this group. The reviewers are reported to have been tolh surprised and delighted with the programs and have proffered their heartiest personal endorsements. Over seventy thousand feet of splendid subjects are available for immediate use and six producing units are busily at work on the Pacific Coast. The list of subjects includes Bible dramas, comedies, dramas, scenics, microscopies, animated comedies, scientific and educational pictures. In order to relieve non-theatrical exhibitors of the trouble of assembling films from various sources Pictorial Clubs are offer- ing their productions in a series of eight reel balanced prograuns. The primary purpose of the offerings is entertainment of an ele- vating character. The stories are vigorous and appealing, yet each offers a simple, subtly-interwoven lesson of edification. The plan is a big step forward in meeting the demand for photo- dramas in line with the better films movement. The production units are located in and about Los Angeles and the national headquarters, which was established at Chatta- nooga, has been moved to New York City. National dis- tribution will be effected through district offices located in the BE A PHOTOGRAPHIC JOURNALIST New profession, large salaries, wonderful traveling experience, lU expenses paid. Hundreds in demand. Basy to learn. Amateur photographers and kodalc ovraers especially. Particulars free. Complete course, lesson plans, etc., prepaid, $5.00. Address THE WALHAMORE CO., Latayelte Bldg., PhU«., Pa. If You Have Not Booked THE MASTER PICTURE BLACK BEAUTY Get in'touch with any of the following Vitagraph Ebcchanges at once Albany, N. Y 48 Howard Street Atlanta, Ga Ill Walton Street Boston, Mass 131 Arlington Street Buffalo, N. Y 257 Franltlin Street Chicago, 111 889-848 S. Wabash Ave. Cincinnati, 0 Corner 7th and Main Streets Cleveland, O Payne Avenue and E. 21st Street Dallas, Texas 1801-1803 Commerce Street Denver, Colo 1734 Welton Street Detroit, Mich John R and Elizal>eth Streets Kansas City, Mo 17th and Main Streets Los Angeles, Cal. 643 South Olive Street Minneapolis, Minn 608 First Ave., North Montreal, Canada 401 Bleury Street New Orleans, La. 420 Camp Street New Yorlc. N. Y 1600 Broadway Olilahoma City, Oltla 115 South Hudson Street Omaha. Neb 1312 Howard Street Philadelphia, Pa 1227 Vine Street Pittsburgh, Pa 117 Fourth Avenue St. John, N. B., Canada 27-28 Prince William Street St. Louis, Mo 3310 Lindell Boulevard Salt Lake City, Utah 62 Exchange Place San Francisco, Cal 215 Golden Gate Avenue Seattle. Wash 1915 Third Avenue Toronto. Canada 21 Dundas Street, E.M.st Wn.'ihington, D. C 712 Eleventh Street, N. W. Winnipeg, Manitoba, Canada 43-45 Louise Street Tell the advertiser you read his ad in Educational Film Magazine— it means better service for you 26