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Editorial 9 DURING recent years, in the relatively new field of visual education there have appeared various enterprises and organizations whose great- est visible asset at the start was a formidable array of eminent names, uch names undoubtedly—and very properly—command quick attention from ie educational and educated public, which makes for an early start toward access for the organization or enterprise so inaugurated. These names, how- ver, while they suggest value in the forthcoming results or productions, can- ot create it. The proof of such value, must always wait for the public's xamination of the product itself; and the public's final judgment, whether avorable or unfavorable, will depend upon the results achieved, not upon the ames behind the enterprise. The Educational Screen, Inc.—as the newest development in the new eld—proposes to follow a new procedure. We shall offer the product first, nd the names afterward. The product is this magazine—and nothing else, he names, when they appear a few numbers later, will show a personnel of bout 30, comprising a Directorate and a Producing Staff. The Directorate is composed of educators—from University professors d grade school principals—and of business executives and experts in the pub- shing field who have long been connected with established publications. The members of the Producing Staff—many of whom have already worked laracter—are college graduates, with the single exception of the office-boy, nd have all had substantial experience in formal teaching as well as in the pecial field of the new magazine. * * * Therefore, to the friends of American education, we offer this first num- er of The Educational Screen to be judged solely on its merits, without le fictitious value that could be gained by the glamour of printed names. There is a host of intelligent readers in this country who will recognize t once the new note struck in these pages—who will feel the sincerity that is ehind our efforts—who will realize the immediate value and the future pos- ibilities of such a publication. These are the readers whose approval we are fter. When we get it, we shall be on the only sure road to winning the ap- proval of everybody else.