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140 The Educational Screen with the call number in the catalog and each slide having the same num- ber on the thumb label. Where they are arranged in definite sets they are kept in a carrying case which is used for no other set. Each set is carefully placed in order and a diagonal line painted in gold paint across the ends of the slides making it possible to tell at a glance that each slide is in the set and that the set is in order, any mis- placed or missing slide making a break in the line. When not in a permanent carrying case, the slides are taken from the storage cases and placed in a carrying case when called for. We also maintain a system of reservations in the event of anyone wishing slides on a definite date, and, endeavor to hold such reservations but do not guarantee them. At the time of the opening of the Department the Director had in mind for subsequent development, a number of plans for advertising the service. In order to bring this innovation be- fore the public it was assumed that it would be necessary to carry out a campaign of publicity, and such plan was contemplated. It was found, however, that there existed in the city a large and legitimate demand for a loan collection of this type and our problem rapidly became not one of creating this demand but of meeting it. Every borrower became an advertiser of the Society and the only specific ad- vertising plan which was carried out was the insertion into each set, as loaned, of a slide stating that the slides being shown had been borrowed fror the Society, and that anyone coul borrow slides without cost, on applies tion. It must be remembered that on slides are not only used by outsid parties, but that a large part of th educational work carried on by othe departments of the Society itself : made possible by this departmen The Lecturer in the public schoo naturally makes a very considerafr use of our facilities and many of tl speakers employed by the Society wh appear at our Tuesday Evening Con munity Lectures, which are carried c at a half score of centers in the cit are presenting their subjects with tl aid of slides taken from our depar ment. We feel that this department is a complishing two results, one in i relation to the public, offering ente tainment and instruction in a nov manner; another, in its relation to tl Society, and in this connection, tl head of the Department is bold enou£ to make the statement that such department properly equipped is 01 of the best advertising mediums whi( any institution of this type in the coui try can undertake, not only in attrac ing attention to the institution as sue but in the more specific fashion < bringing hundreds of visitors to tl museum who come there primarily borrow the slides but in the majori of cases remain to inspect the museur Buffalo, April, 1922.