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Why the Visual Instruction Association of America? By Rowland Rogers, Corresponding Secretary T TISUAL instruction holds a promise. ^V The fulfillment of the promise means an actual contribution, a progres- ivc step in educational method and esults. Many sound thinkers believe that visual lids, and especially pedagogic motion ictures will help solve some of their edu- ational problems. The promise is three ided : Visual aids may 1. Provide better and more -efficient instruction. 2. Reduce the time of learning. :>. Cut the cost of teaching. The first promise is essentia!, the others ncidental. Two facts compel attention: 1. The enormous percentage of the pupils who never get beyond gram- mar school. 2. The results of the Army intelligence tests. Can visual aids help reduce pupil mor tality? Can they better existing methods of imparting information? Can they stimulate the students' imag- ination and constructive thinking? Can they create the desire to learn, to know ? These questions are unanswered. To help explore this field, to speed the finding of the facts, to secure fulfillment of the promise of visual aids and deter- mine their method of use, the Visual In- struction Association of America was established. The field is a broad one. Many years of research, observation and investigation will be needed to determine the advan- tages, and limitations of visual aids and the field for their usefulness. There is room for many groups, many cooperative •investigations, many organizations before •the fundamental facts are determined and such questions as these are answered: Can visual aids A. Train the powers of observation? B. Train the memory? C. Promote the acquisition of skill? D. Cultivate the reasoning mind and discipline of character? F. What percentage of the school population can be reached better through visual aids? Preliminary investigation indicates that from about 60 per cent to 90 per cent of all people may be reached primar- ily or directly through the eye. Are these figures correct? F. Can visual aids assist in the teach- ing of a well-balanced educational program which may well include knowledge of 1. Language 2. Mathematics 3. Fine Arts 4. Science 5. Humanistic or classical study? G. What is the value of motion which seems to be a specific contribution of the 'movie'? H. What type of appeal through vis- ual aids is best used? Should the appeal to. the intellect only be used, or should there be an appeal to the emotions, instincts or feel- ings and to the artistic sense. The Visual Instruction Association of America has set for itself the task of helping to answer these questions and solve some of the problems. It is planned as a clearing house of informa- tion for the entire field. It bends the joint endeavors of the makers and users of visual aids to a common end. The founders of this association feel it fills a need. The pedagogic motion picture, designed for school use, is not a competitor of the entertainment "movie" used in the the- atre. This association is designed to promote the use of visual aids, not to onpose nor compete with any group or organization. So it has started to serve modestly, quietly and effectively. The results it obtains will be published from time to time. 323