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October, 1923 EDITORIAL 377
merely the strong evidence afforded by this single letter on the point at issue, whether non-theatrical centers do make any use of theatrical films.
All this still does not touch the great question of distribution to the non-theatrical field. It cannot be answered briefly. We are convinced, however, that the non-theatrical field must be served by firms who unders tand and specialize in that field — which means a form of exchange distinctly different in personnel and methods from the theatrical exchanges. This matter will receive considerable space in our future issues, both in editorials and formal articles.
How To Get a Projector
AN illuminating pamphlet, edited by Leon N. Neulen and published by The National Child Welfare Association, offers nine specific suggestions as to ways of acquiring a projector. We reproduce on this page a "Booster Receipt" which is recommended for use in the campaigns. {Continued on page 290)
(Front)
This half good for two admissions This half good for two admissions
BOOSTER RECEIPT No (Transferable) Nov
Mr of
Name . City State
I accept this receipt in exchange for One Dollar, paid to assist in the purchase of a..
(motion picture projector) for.
*. of
City State
This receipt entitles the hjolder to a refund of One Dollar, with six per cent interest one year from date, or to Four Admissions at any motion picture entertainment given under the auspices of undersigned committee.
Committee Chairman. Date FOR
Organization.
(Bark)
MR. LOYALTY: How many Receipts?
Every cent you keep in your home t^wn makes it a better town.
Every way in which you add new attractions to your town makes for a larger patronage.
Every wholesome home activity you support brings you and your townsmen into better comradeship.
Every GOOD motion picture you can bring to your city gives a new impulse to right living.
Every RECEIPT (of this kind) that you buy will help to do all this. It will maintain a free educational program, (three reels each week) on some regular selected day. It is good for four admissions to motion picture entertainments. It will pay for all rental of films for ten weeks. It will leave a profit balance in your committee's treasury to aid them in becoming braver in bringing to you the best picture entertainment the producers can offer.
The surplus prpfits will come back to your home town as "bread cast upon the waters."