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AprU, 1925 EDITORIAL 199
salesmanship or both. In the case of our because the writer is quite unconscious of his
problem, it is probably safe to assume humor. By stepping into almost any theatre
that there isn't much wrong with the lobby or glancing at the ads of the producers
goods . , . So, all in all, it must be and distributors, one sees very readily what is
largely a matter of salesmanship. Which "wrong with the exploitation." But the writer
means, in our language, exploitation. in question finds three answers, all basing
What can be wrong with our exploi naively on the assumption that the product
tation?" is worth exploiting. (Note particularly the
The last sentence is, of course, intensely charming frankness of the second answer) : humorous. It is at the same time pathetic, (Concluded on page 251)
A Merger of Journals in Visual Education
THE current numbers of Visual Education and the Educational Screen announce the merger of these two journals. This merger was effected by the purchase of the former journal by the latter. This leaves the Educational Screen the sole journal devoted exclusively to the promotion of visual education. It is the survivor of the three most important journals in the field. The first important journal devoted to visual education was the Moving Picture Age, founded in 1917 by a commercial firm but including a number of professional educators on its editorial board. It was influential in promoting a careful study of the problems in visual education. In 1920 the Society for Visual Education, an organization founded to produce and distribute materials for visual education, began the publication of a journal entitled Visual Education. This journal was edited at various times by Nelson L. Greene, W. C. Bagley, and F. R. Moulton. In 1922 the Educational Screen, with no connections with a commercial or producing organization, was founded by a group of educators. The aim of this journal from the beginning has been to be self-supporting and to represent an entirely independent point of view concerning visual education. The success of the enterprise is indicated by the fact that the Educational Screen has absorbed the two other journals, the Moving Picture Age in 1922 and now Visual Education. Credit for this success is due to the editor. Nelson L. Greene, who devoted himself indefatigably to the upbuilding of the journal during the early stage when his energy was its chief asset. The editors of the Elementary School Journal congratulate the Educational Screen upon its success, believing that consolidation in a special field like this represents journalistic strength.
Editorial from the Elementary School Journal (February, 1925), published by the Department of Education of The University of Chicago. Reprinted by permission.