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**> . un i ,■) •- ! • ■ • • • • -• .».••••: .v. f\ ■ip New . ♦ . . Spectacular Bell & Howell FILMO MODEL J PROJECTOR Theater-clear projection for the largest school auditoriums "^ OW, with the new Filmo Model J Projector, you can have theater clear 16 mm. motion picture projection for your school auditorium, no matter how large. This finest of all Bell & Howell Projectors for 16 mm. film assures increased brilliance, improved picture quality, quieter easier operation, better performance from a dozen standpoints. Normally the Filmo Model J Projector is equipped with the powerful 375-watt 75-volt lamp. There has recently been developed a new lamp which may be used in the Model J Projector and which gives increased brilliance. The superiority of this lamp is especially marked in Koda- color projection for it eliminates color wedging, lost color values, all color distortion. It is a 400-watt, 100-volt lamp with 8 filaments set in two staggered rows like this *.•.*.•.. Thus intervals which for- merly were filled with reflected light are now flooded with direct light. The use of the Biplane Filament Lamp is made practical by the com- bination of highly efficient fan and aero-type cooling used exclusively in the Filmo Model J Projector. The 400-watt lamp will be supplied as regular equipment with the new Filmo Model JL Projector. Model J Projectors already in use can be equipped with this lamp at a cost of only $6 for the lamp and $3 for resistance adjustment. Vastly improved illumination is only one of the features which recom- mend the Filmo Model JL Projector to you. Other distinctive advantages are: 100% gear drive—no belts, automatic geared rewind, built-in pilot light, easy tilting, illuminated voltmeter, and radio interference elimi- nator, together with true Bell & Howell scientific design and precision construction which assure a long life of silent, dependable operation. Write for descriptive literature, and see a demonstration at your Filmo dealer's. Bell & Howell Co., 1817 Larchmont Avenue, Chicago. New York, Hollywood, London, (B.&H. Co., Ltd.) Established 1907. FILMO Personal Movie Cameras and Projectors Made by Bell & Howell, the world's leading manufacturers of finest quality professional and personal motion picture equipment This photographic view of tin- filaments in the n,-w 400-watt, 100-volt Biplane Filament Lamp shows how the filaments are staggered to fill up all intervals and give full direct illumination. The new Filmo Model JL Projector, with 400-/r<jiV Biplane Filament Lamp, is priced a! $298 complete with case. Other Filmo Projectors for as low as $198. PROFESSIONAL RESULTS WITH AMATEUR EASE