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THE PLACING OF AN IMAGE ON THE SCREEN IS THE LAST PHASE OF THIS BUSINESS. YET-IN FACT IT IS THE ONLY THING THAT COUNTS. I DO NOT CARE WHAT TECHNICAL THEORIES ARE INVOLVED, THE ONLY THING THAT INTER- ESTS THE EXHIBITOR IS WHAT HE SHOWS TO HIS PATRONS —THE FINISHED JOB AS IT LOOKS ON HIS SCREEN. PRO- JECTION IS THE VITAL LINK BE^^WEEN PRODUCTION AND EXHIBITION. AND UNLESS THE STANDARD OF PROJECTION IS SUCH AS TO GET OUT OF THE PICTURE EVERYTHING THAT THERE IS IN IT WE MIGHT JUST AS WELL CLOSE UP SHOP AND GO OUT OF BUSINESS. M A. LIGHTMAN. PAST.PReSIOENT MOTION PiCTURE THEATRE OWNERS OF AMERICA THE MANUFACTURERS PROJECTORS Publish thit itatsmont ai a (ufthst contfibution *« H>e campaign conducted far many yaan for tho adyoncement of iHe t*cKn;cal department* of the Motion Pietuco induitry. INTERNATIONAL PROJfOOR CORPORATION 68-96 GOLD ST, NEW\?DRK,N.Y. OVER 90^ OF THE Motion Picture Houses of this Country Use TRADE MARK REC'O. PROJECTORS and Other Products Manufactured by this Company Schools, Colleges and Churches Equipped with SIMPLEX PROJECTORS Secure Professional Sound and Visual Projection I All Simplex Projectors are Made to One High Standard The products of our company are used In thousands of theatres and by public and private institutions throughout the world requiring superior results. Professional sound and visual projection demands a thorough understanding of materials and precision workmanship. Every part manufactured by us for our 35 mm. projectors is made to meet the highest professional requirements. INTERNATIONAL PROJECTOR CORPORATION 88-96 GOLD STREET NEW YORK, N. Y.