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Page 12 The Educational Screen Left: Some of the cast from the I.E.A. film, "Backing Up the Guns." Right: Students working out a problem in schoolmade film on the Long Beach (Calif.) Water Department. Aa Bb Cc Dd Ee Ff G Utilizing the School-Made Public Relations Film So YOU have made a school film! Now, What are you going to do with it? This question is facing an ever-growing number of teachers who en- thusiastically entered into the field of motion picture production because (a) they had a movie camera, or knew where to borrow one, (b) they heard that another school had made a film, and they wanted to keep up with the Joneses, (c) the students liked the idea, (d) the possibility of "learning by doing" made the school film appeal to teachers, students and administrators as a worth-while project, and (e), most important of all, a method of financing the film was worked out. This matter of financing the film may lead to some embar- rassment when the question arises as to what is to be done with the film now that it is in finished form. If the sponsor of the film was able to wangle $40.00 to $150.00 from the board of education for a one-reel (400 foot) 16 mm. silent film, then tlie board has a right to know, and in all probability will insist upon knowing, what is going to be done with this school- made masterpiece. If sound was added to the film, the production costs rose to $125.00 or $500.00. If color was used the one-reel silent film probably cost from $70.00 to $175.00, and if sound was added to the color the costs were probably $200.00 to $700.00.^ More than ever now, with rising Federal taxes making themselves Concrete suggestions to schools faced with the problem of what to do with a school iilm after it has been made—with particular emphasis on its role in selling the school to the community. WILLIAM H. HARTLEY State Teachers College Towson, Maryland felt, will the-powers-that-be want to know what they got for their money. The use which is to be made of the school-made public relations film will depend greatly upon the type of film which has been produced. Too often, as Hart points out, "the newsreel type of film (usually a group of school highlights, often unrelated) continues to con- .stitute the great majority of films produced by schools for public relations purposes."^ This type of film may have an ad hoc value to those whose features appear in the random scenes, but we can generally agree with Elliott that "this generalized film can be eflfective only in the initial stages of its use. When the novelty wears off, then its usefulness is virtually gone, and real work must go into planning a production that holds food for thought."^ What kind of a film should be used for public rela- tions purposes? The most obvious answer is a film which presents the activities of a school in some logical 1. Brooker, F. E., and Herrington. E. H., Students Make Motion Pictures. Washington, D. C.: American Council on Education, 1941. P. 35. 2. Hart, William G., "The Present Situation In School- Made Public Relations Films," Educational Screen, April, 1940. P. 152. 3. Elliott, Godfrey, ''The Future for School-Made Public Relations Films," Educational Screen, April, 1940. P. 153.