The educational screen (c1922-c1956])

June, 1943 Page 219 Kit No.V-OSS HOLLAND and th* WEST INDIES Kit No. V-0A5, complvt*, centiits of; (•) 3 Pull-color charts, two on Holland, on* on Netherlands West Indies, (b) 3 film Strips, two on Holland and one on the West Indies, (c^ Set o( 24 Photographs, IS on Holland and 6 on West Indies. (6) Teacher's Guides on both areas. Price of Kit No.V-OSS, complete $9 FOLEY & EDMUNDS, INC. VISUAL TEACHING AIDS 4S0 Loiinglon Ay«. N<» Yorii Citr Th* materials on this subject ar« divided into two units: (a) The Netherlands East Indies (Kit No. V-075) (b) Holland and the West Indies (Kit No.V-085) KIT PRICES Kits Complete (Nos. V-075 and V-085) .... $16.50 Timoly, now, up-to-tho-minuto mttorial on this ftr«togic aroa. Thoto visual lidt aro a MUST for any diicuition of curront ovontt and any undarstanding of tha conflict in tht Pacific. Thay givo a f«al undarstanding of tha charactor of tho land, tho poopla and tha products of tho wealthy and abundant Indios. Kit No. V-07S comploto coosisti of: (a) 3 Pull-color Charts (b) 2 Pllm Strips (c) Set of 24 Photographs (d) Adhesive Symbols Set (e) Base Map (f) Teacher's Guide Price of Kit No. V-075, Complete $9 A COMPREHENSIVE UNIT Motion Pictures— Not for Theatres (Continued from page 208) Matson, the advertising manager of the concern at that time, authorized the editing of their largest existing picture to a length suitable for our purposes, and it was presented by us under the title, "How They Put the Hole in Macaroni." He stood by us, a loyal, enthusiastic friend, until the very last day, satisfied that he had had a rich return, and begging us not to forget him when we began again. The publicity man of Oneida Com- munity, Ltd., on the other hand, pro- fessed great interest until we had actually produced for him two types of production exploiting "Community Plate." One was in story form, called "A Chest of Silver," and the other, of "special article" order, was named "Setting a Formal Luncheon Table for Six." When misfortune descended upon us, he denied any commitments, but assured us with an odd generosity that he had no objection to our con- tinuing to show "his" films for our demonstration purposes. After all, he was serving a purpose in teaching us needed lessons. And it really wasn't so tragic, because every time a fish got away, Wythe promptly mended the net and no two ever es- caped through the same hole. Such actual production as we under- took, involving actors and studios, was referred to the dependable attention of Carlyle Ellis. My own attention was needed more just then in assembling programs and organizing a script de- partment. The advertising men, as usual, were insisting upon cooperation in the form of scenarios written es- pecially to fit the needs of prospective accounts. It is difficult, to be sure, to say how far such cooperation ought to go, because the scenario writer's creative imagination and physical strength should not be depleted in mere sales promotion. In my opinion scenarios should not be written with- out specific order and nominal charges which may subsequently be deducted from the sum named in the production contract. The customer is then a little less oflhand in asking for such extra- ordinary service, and the salesman times himself better in offering it. Also, both acquire a more wholesome respect for what is an important link in the entire production plan. I think that it must have been St. Peter who made the heaviest drain upon us for scenarios which were never called into production. On one occasion he came in, filled with en- thusiasm for the opportunities which he knew positively might be found at a convention of insurance men in Chicago. Wythe decided to pay his fare and expenses there and back to New York, and I was commissioned to prepare for him a series of scenarios presenting the respective merits of about half a dozen forms of life in- surance. Duly supplied, thus, with funds and ammunition, St. Peter went to Chicago. Upon his return he brought the usual glowing reports but hopes deferred. Misfortune broke upon us a little later. St. Peter was sorry then, but he had his family to support and could not continue with us on a specu- lative basis. Without more ado he went away. A few years later I met him at luncheon one day, and, in a spirit of good fellowship, he confided that the trip to Chicago and my series of scenarios had brought him an ex- cellent job with one of the largest life insurance companies in .America. (To be Cenflnnerf)