The educational screen (c1922-c1956])

Page 268 The Educational Screen 118 BIRD PICTURES in KODACHROME COLOR sold either in 2 X 2" Slides or Filmstrips Descriptive manual supplied Write for Catalog COLORCRAFT STUDIOS 2174 N.E. Multnomah Portland 12, Oregon AVAILABLE FOR IMMEDIATE DELIVERY We have on hand a few Ampro, Bell Howell, and a few Victor and DeVry 16mm. sound projectors carrying new guarantees. Write for description and quotation. We also have a complete stock of screens of all sizes, projection lamps, and other accessories necessary to carry on your visual education pro- gram. Write today. NATIONAL CAMERA EXCHANGE ^ Sr 86 South Sixth St. Minneapolis 2, Minn. RENT 16mm SOUND FILMS at LOW COST Also Silent Films Jlate (leleai.el All films carefully selected to ensure school approval. Write Dept. E for Free Catalog UNION COUNTY FILM SERVICE 128 Chestnut St. Roselle Parli. N. J. OWI's Motion Picture Program (Concluded jrom page 235) list of fihns of all Government agencies and specific information about how these films could be obtained. Statistical Control and Evaluation Provision was made in the organization and working plan of the Division for adequate statistical control and constant evaluation of all phases of the program. Evaluation was conceived as a functional, integral, and essential part of the program, necessary to provide the objective, factual basis for constant improvement and refinement. What were the facts about film distribution? How much use was being made of each print? How many duplicate prints could each distributor use advantage- ously? Which films were in demand in some areas and not in others? What were the diiiferences in film dis- tribution effectiveness of difi^erent kinds of distribu- tors? How much overlapping in film shipment existed due to the "non-exclusive" territorial distribution sys- tem? Which states areas were being served best and poorest? What groups were using the films? What was the percentage of adult audiences? What groups should be using the films who were not being served? What did those using the films think of them? Which films were most in demand ? What was the relationship between the number of prints available, and the "play- off" time? For how many months did a film retain its popularity? What did the distributors think of the pictures? What kind of pictures were wanted? These were the kind of questions that required factual, ob- jective answers. These were the kind of questions for which answers were constantly sought and obtained. These answers gave constant guidance to the program and brought about continued improvements. The eval- uation program of the Division provided the basis for decision and action. ft is conservatively estimated—based upon complete statistical analysis of several months distribution—that during the year there were more than 300,000 showings of Office of War Information films to a total audience of 50,000,000 people. Detailed statistics for the month of April 1943 based upon the distribution and use of thirty-seven subjects showed 11,230 prints in circulation (37 subjects only) 21,440 bookings, with an estimated total of 47,168 showings, and an audience of 7,216,705 American men, women, and children Comparative statistics from month to month showed that throughout the year there was a constant increase not only in the number of subjects and prints in cir- culation, but also in the total audience being reached. This trend was still upward at the close of the year, indicating that maximum potential war information film use would have been achieved in the months ahead. Next Steps At the year's end, tentative objectives and plans had been formulated for the next year based upon the first year's experience. Fewer new subjects were to be released during the