The educational screen (c1922-c1956])

Page 398 The Educational Screen EDUCATION OR ENTERTAINMENT ... ffie y'lsual Way is the Best Way Whether it's world affairs or home affairs . . . fhe war fronf or the political front . . . the thrills of your favorite sport in or out of season . . . travel in America or the four corners of the earth ... or Hollywood's greatest stars in their greatest pictures . . . the motion picture is the great medium of expression! Here are some of the outstanding dramatic, musical and comedy successes pronounced by leading motion picture critics as "Pictures You Must Not Miss" GET HEP TO LOVE with lovely little GLORIA JEAN And These Great Pictures Now Showing at Your Favorite Theatres CORVETTE K-225 starring Randolph Scott PHANTOM OF THE OPERA in Technicolor starring Nelson Eddy, Susanna Foster with Claude Rains OLSEN & JOHNSON'S CRAZY HOUSE . . . their greatest show for mirthi UNIVERSAL PICTURES COMPANY, INC. Rockefeller Center New York, N. Y. CIRCLE 7-7100 ^AA. E(A7± an Disney Films to Educate the Illiterate The Walt Disney Sludius. in cooperation with the State Department and Office of the Coordinator of Inter-American Affairs, have been working for several months on a series of educational films, the purpose of which is the instruction of the illiterate. In a recent broadcast, Mr. Disney stated there were 3,000,000 in the United States unable to sign their names, and 15,- 000,000 who can not read a newspaper. He explained the film program calls for three types of films: "Motivation films designed to arouse the innate interest of adult illiterates. In these films we try to create a desire to learn and we promote the advantages for him and his children. "Teaching films. The training film will never re- ftlace the teacher in the classroom. Rather it will help the teacher—be sort of his right arm in getting over ideas quickly and eftectively. In connection with this, these teaching films will be supplemented by simple inexpensive pamphlets on the film's particular subject— health, sanitation, organization. "The third group is the teacher training film—a guide for voluntary and regular teachers to aid them in projecting the modern and practical methods we call audio-visual material." Television Developments Forecast Within five years after commercial resumption of television, sight and sound programs, broadcast by net- work and individual stations in 157 key cities, will be available to 60 per cent of the people of the United States if the radio industry can produce a television home receiver priced at approximately $200. This was forecast by Thomas F. Joyce, Manager of the Radio, Phonograph and Television Department of the Radio Corporation of America, speaking before a joint meet- ing of the American Television Societ)' and the Adver- tising Club of New York. In a clear-cut analysis of postwar television markets, Mr. Joyce declared that the number one problem of the postwar television industry was an acceptable low cost radio television receiver. He cited an 11-city sur- vey which showed that over 61 per cent of men and women questioned said they would buy a good tele- vision receiver priced at $200. The development of a low cost automatic rebroadcasting television transmitter, to relay programs in areas outside the scope of the key network stations, will make it economically feasible to bring television service to practically every home in the United States," he said. The nucleus of a television network has already been started. Programs originating at NBC, in New York, are now being broadcast to Philadelphia, New York, and Albany-Schenectady. Television broadcasting fa- cilities also exist in Chicago and Los Angeles. A tele- vision station would also begin broadcasting from Cin- cinnati as soon after the war as equipment became available, Mr. Joyce revealed. He estimated that within two or three years after the d