The Educational screen (c1922-c1956])

iiiuler which Fairbanks organization will produce and supervise NBC's entire video film program. The agreement calls for the production of several hundred feature television film programs annually, a joint announcement by NBC and Fairbanks Productions revealed. All pictures will be filmed exclusively for video and will feature new lighting techniques and program formats developed by the Fairbanks company. The agreement was signed by Frank E. Mullen, executive vice-president of NBC, and Producer Fairbanks following several months of negotiations. "We regard this as a highly significant step toward the implementation of at least one type of television programming," Mullen said. "It is essential that television films be of firstclass quality. It is equally essential that television determine the type quality and standards of the pictures that they are to put on the air." Production Activity Portafilms Moves Portafilms, educational film producers, have just moved their offices to the Hollywood Colorfilm Corp. building at 230 West Olive Ave., Burbank, California. Primary reason for this move is to facilitate rapid service to customers, as the new location will make it possible to combine all production and distribution activities in one place. Laboratories of the Hollywood Colorfilm Corp. are being utilized by Portafilms for the production of release prints in color. Craig Products to Be Fair Traded Craig Manufacturing Company has announced that its entire line of products is being placed on fair trade in those states having Fair Trade Laws. Fair Trade prices are being made eflfective as of January 1st, and on execution by dealers of the Fair Trade Agreements which are now being distributed by photographic suppliers handling Craig Merchandise. Help from New Quarters S. O. S. Cinema Supply Corp. starts its 22nd year March 1st by moving into its own building at 602 W. 52nd Street. Modern in every respect, the new structure extends an entire block from 51 St St. receiving and shipping entrances to the main office and showroom entrance on 52nd St. The shop and factory area on the third floor houses a soundproofed Electronic Laboratory which will be devoted, in part, to theatre television and advanced re cording techniques. A fully equipped darkroom adjoins. The showroom area of about 2000 square feet is unique in several respects. A large skylight and generous fenestra windows assure adequate daytime lighting, while four continuous strips of double 40-watt fluorescents flood the entire area at night. S. O. S. will maintain its warehouse at 529 W. 28 Street and the Chair factory at Irvington, N. J. EB Communique J. M. Stackhouse, eastern regional manager of Encyclopaedia Britannica Films, has resigned his position to reenter business as a distributor of audiovisual equipment, H. R. Lissack, vicepresident of the classroom motion picture producing company, has announced Stackhouse, long-time audio-visual dealer, gave up active direction of his distributing company in Richmond, Virginia, last year to help organize EB F^ilms' eastern distribution organization. According to Lissack a successor as eastern division manager will not be made at this time. Bell & Howell Company Appoints District Managers The appointment of two new District Managers to represent the Bell & Howell Company, Chicago manufacturers of precision motion picture equipment, is announced as follows: Mr. Perry M. Thomas will be the Mid-Western District Manager, while Mr. Richard H. Pratt, Jr. will represent Bell & Howell in the southern states. Regleln Makes Wiley Move Ned L. Reglein has joined John Wiley & Sons, Inc. to develop that firm's recently-inaugurated visual aids program. As visual aids director, he will coordinate activities in this important field with other phases of Wiley's educational publishing. New Job for Kroggel Raymond P. Kroggel has been appointed Sales Manager of the RC.\ Victor Educational Sales Department, it was announced recently by Frank_ M. Folsom, F^xecutive Vice President in charge of the RCA Victor Division. The announcement stated that "the appointment of Mr. Kroggel, who is equally familiar with the audio-visual needs of educational institutions and the operations of educational distributors and dealers, constitutes an integral part of RCA's plan for continuously greater service to the educational field'" WORLD HISTORY AMERICAN HISTORY GEOGRAPHY Brazil 50 f* Mexico 43 f Alaska 42 f So. America . . .62 f Australia ... 49 f Hawaiian Is. . .46 f Russia 55 f Pioneer Days . .31 i India 60 f Indian Life . . 36 f China 64 f The Farm 28 f Canada 45 f Christmas 31 f Early Civilization 39 f Ancient Greece 32 f Ancient Rome 32 i Knighthood 35 f p Voyage & Discovery 43 f each Americans All 37 f Colonial America .. 30 i Community Life 38 f Man on Record 29 f Clothing & Textiles . 50 f Transportation 43 f * — Frames 5 ADVANTAGES FOR YOU 1. TALKING FILMS: Each capUon is designed for oral reading at the time picture appears on screen. Oral "image" is thus made simultaneously with visual image when captions are read. 2. STUDENT PARTICIPATION: Designed to stimulate student participation. Children talk with more ease from and about these pictures. 3. GREATER ATTENTION: Bright, clear pictures selected for interest and instructional value result in greater attention. 4. TEXT FOR STUDENT: Well-known authors have provided text for use by students. Each film has manual containing text in large, readable type. Controlled vocabulary. 5. VISUALIZE YOUR TEXTBOOKS: Pictures have been selected lor visuaUzing content of well-known textbooks. OROM ON APPROVAL —See these nevr Iilmslrips. Check the titles of lilmstrips you wont. Mail us this ad, and we will send you the lilmstrips on APPROVAL. MAIL TODAY. INFORMATIVE CLASSROOM PICTURE PUBLISHERS 40 lonli Avenue, N.W. Gtiim Rapids 2,Mlchl{an April, 1948 203