Educational screen & audio-visual guide (c1956-1971])

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USE THESE COUPONS rO GET FREE A-V INFORMATION Fill our these coupons if you want more informotion about equipment and materials you read about in this issue. Clip the coupons and send them to EDUCATIONAL SCREEN, Readers' Service Dept., 64 E. Lake St., Chicago 1, Illinois. Please send me more information obout which is announced or advertised on page— of this issue of EDUCATIONAL SCREEN. My NomeAddress — Please send me more information about which is announced or odvertised on page— of this issue of EDUCATIONAL SCREEN. My NameAddress Pleose send me more information about which is announced or advertised on page— of this issue of EDUCATIONAL SCREEN. My NomeAddress Please send me more information obout which is announced or advertised on page— of this issue of EDUCATIONAL SCREEN. My NameAddress Please send me more information about which is announced or advertised on p>age— of this issue of EDUCATIONAL SCREEN. My NomeAddress On tlie SCREEIT Cover: A Warm Welcome . . . to a cold land. That might well be the caption for this month's cover picture. Our Alaskan cover girl is smiling her welcome to passengers disembarking from a plane that has brought them to a tiny Eskimo village. She appears in an Eskimoland series of films photographed by Frank Whaley, produced by Eskimoland Pictures, and distributed by Bailey Films. The series consists of five subjects showing Alaskan Eskimos and Indians at work and play. A Cool Reception The White House Conference on Education was a success. It focused public attention on education. It made education and its problems news. It drew attention and support toward federal aid for school construction. But it should be noted — and this is as good a place as any — that audiovisual received something less than a warm welcome at the White House Conference. To be sure, audio-visualists were present. The real failure, however, was the general lack of recognition on the part of both educators and laymen that audio-visual exists, that it is to be taken seriously, that it is the way to help solve some of our most serious educational problems (see editorial, page 12). Who's to blame? You, audio-visual man. You're not really a man, you know. You're a mouse. If you don't think so, turn to Dr. Bartky on page 16. Before you turn, we want to make perfectly clear at least one of our objections to Dr. Bartky's exposition. We maintain that audio-visual woman is every bit as capable of mousiness as audio-visual man! Ten Years for Hockman We're not sentencing — we're celebrating. Bill Hockman's Church Department will be ten years old in February. In commemoration, the February issue will contain an expanded Church Department and special church features (in addition to all the regular articles and features, of course). Whatever your audio-visual interests, you should get to know Bill Hockman. February offers a special opportunity. (Or start right now — on page 26.) Two Worlds for A-V At times the audio-visual world seems two worlds: one called audiovisual, the other called instructional materials. This split in opinion and direction has come to a head in a memorandum you'll find printed in part on page 10. What is Educational Screen's position? We think instructional materialists (really quite spiritual characters, some of them) and audio-visualists agree more than they disagree. We are confident they can talk out and write out their differences at the same time as they both work toward a common goal: more and better use of audiovisual instructional materials. We think at this time EdScreen can best serve its readers and education by continuing to act as a forum of free expression. Readers are invited to express themselves — freely, briefly, and printably. — JNS EDUCATIONAL SCREEN EDITORIAL STAFF PAUL C. REED— Editor JUNE N. SARK— Managing Editor WILLIAM S. HOCKMAN— Editor for the Church Field L. C. LARSON — Editor for Film Evaluations MAX U. B I LDERSEE— Editor for Recordings PHILIP LEWIS— Technical Editor BUSINESS STAFF H. S. GILLETTE— Publisher MARIE C. GREENE — Associate Publisher JOSEPHINE HOFFMAN KNIGHT — Business Manager PATRICK A. PHILIPPI — Circulation Manager WM. F. KRUSE AND ASSOCIATES — Advertising and Public Relations WILMA WIDDICOMBE — Advertising Assistant EDITORIAL ADVISORY BOARD JAMES W. BROWN, School of Education, Son Jose State College, California EDGAR DALE, Head, Curriculum Division, Bureau of Educational Research, Ohio State University, Columbus AMO DE BERNARDIS, AssUtont Superintendent, Portland, Oregon, Public Schools MARGARET W. DIVIZIA, Supervisor in Charge, Audio-Visual Education Section, Los Angeles City Schools, Los Angeles, Californio W. H. DURR, Supervisor, Bureau of Teaching Materials, State Board of Education, Richmond, Virginia CHARLES F. HOBAN, Protect Big Ben, University of Pennsylvania, Philadelphia EMILY S. JONES, Executive Secretary, Educotionol Film Library Association, New York City F. EDGAR LANE, Supervisor, Instructional Materials Department, Board of Public Instruction, Dade County, Florida F. DEAN McCLUSKY, Professor of Education. Head of Audio-Visual Education, University Extension, University of California of Los Angeles SEERLEY RE ID, Chief, Visual Educotion Service, U. S. Office of Education, Washington CHARLES F. SCHULLER, Director, Audio-Visual Center, Michigan State College, East Lansing, Michigan ERNEST TIEMANN, Director, Visual Instruction Bureau, Associate Professor, Division of Extension, The University of Texas, Austin DON WHITE, Executive Vice President, Notional Audio-Visual Association, Evonston, Illinois