Educational screen & audio-visual guide (c1956-1971])

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Some of Jimmy's contemporaries have helped us (not as cameramen) in the production of three new elementary classroom films. 'J THE CLOTHES WE WEAR ^ PIPES IN THE HOUSE ^ PLANTS MAKE FOOD / \ The first three films of a series, for correlated use with the HEATH ELEMENTARY SCIENCE textbooks by \ Herman and Nina Schneider. CHURCH I LL-WEXLEK FIL.M PR»U(«T■0.^!i 801 N. SEWARD ST. • IX>S ANGELEI* 38. CALIF. STUDENT PARTICIPATION FILMS STORIES FOR YOUNG EARS — II DuKane J SIX SOUND FILM STRIPS Snow White and Rose Red The Magic Horse Bobby, the Squirrel Reynard, the Fox Puss in Boots The Sleeping Beauty " I am interested in knowing more .ibout the Du Kane Student Participation Films. ^* Sthool J| 1 City State /^ \ Write Dept. ES-I6 gsAfSJ^JS/^ DU KANE CORPORATION ST. CHARLES. ILLINOIS The reader's right Send letters to EDUCATIONAL SCREEN, 2000 Lincoln Park West, Chicago 14, niinois Colorful Logic Editor: Your "Colorful Logic" (editorial, November, 1955, page 371) does not square with the findings of The Pennsylvania State College Instructional Film Research Program, which in June 1952 reported as follows: "Recommendations: Training films should be produced in black and white because the increased cost of color film is not offset by increased learning." Two conclusions arrived at by the researches are worthy of mention: (1) "Liking for a film and learning from that film are positively related. But the influence of color in determining such liking is not great enough to warrant the use of color as a means of increased liking and thereby increasing learning." (2) "The films used were selected because they appeared to make effective use of color for emphasis or because color was intrinsic to much of the subject matter being taught. However, it is possible that in these films color was not a crucial cue for learning. .Apparently other cues present in the films such as shape, contrast, texture and the information in the commentary provided etjually imjjortant cues for learning and color added litde." Michael B. Callahan Dcpt. of the Navy, Washington, D. C. Editor: That was a thoughtful and perceptive editorial— "Colorful Logic" —you had in the November issue. You "have put a neat label, "psychologic," on one of the crosses researchers must bear— namely, that practice often violates principles established by research. The fact that practice sometimes proves these principles to be erroneous helps to keep researchers humble. One point about color in films may be worth mentioning. I found in my studies that color may be the cause of a tendency to make certain errors, perhaps by pulling the learner's attention away from other significant learning cues. It is quite possible that a similar finding came from research in soimd versus silent films, although I am not aware of it. If this proves anything, I think it is that merely putting color film in the camera instead of monochrome will not guarantee a superior film. The producer must know how to modify the entire production to get the best out of color. The same applies to the addition of sound. A. W. VanderMeer Professor of Education, Pcnn State LIniversity AV & Jury Service Managing Editor: {Re comments in November "On the Screen," page 366), I too just completed a term of jury duty. While both lawyers used flat pictures to present their sides of one case, a three-dimensional model would have been even more effective. I realize, of course, that such an exhibit would certainly clutter up the record if it were admitted as evidence. Oh yes, one lawyer also used a chart and a small chalkboard. The doctor who appeared as a witness used X-ray films. The law believes in the visual as well as the "oratory" approach. Paul Witt Teachers College, Columbia University Managing Editor: I'm glad to lieai you have been fulfilling your civic duty and I think your idea about audio-\isually etlucating the jurors is an excellent one. They'd probably pav attention out of sheer boredom. I haven't fieen called myself, but m\ brother was and spent two weeks sif ting around without getting on a single case . . . He got a lot of reading done, but I think that by the end of two weeks he would have been glad to look at a film on the private life of the boll weevil. Emily S. Jones Executive Secretary Kducational Film t.ihrary Association Excellent Compendium Editor: I have just received youi recent December (Blue Book) issue oi Edlcaiional ,St:REEN and I think it is an excellent compendium. I would very much appreciate receiving two additional copies. . . . Julius Schatz Community Service Bureau American Jewish Congress, New York. N.Y. Editor's Note: Extra copies of the December Blue Book issue are available at SI each. Write for discounts on quantity orders. Good Service Editor: (Re the Reader's Service Coupons in the front part of each issue), thank you . . . for information from advertisers in Educatio.nal Screen. Prompt answers came from all four sources from which I Iiad requested information. The single communication necessary was a time-saving procedure. Mrs. F. S. Harrell Coordinator, Audio-Visual Materials Vernon I,. Davey Junior High School East Orange, New Jersey Educational Screen