Educational screen & audio-visual guide (c1956-1971])

FILM COSTS SMSH£D/ Guaranteed RAPIDWELD process restores used, worn film, removes scratches — RAPIDTREAT protects new film. Add hundreds of showings to any film! Cut costs drastically! See how Rapid's unusual low cost sates thousands of film dollars for top-name clients — and precious hundreds for smaller accounts. Send for VALUABLE informative booklet ON FILM CARE. -j^ "TAe Tilm Doctors" M^apid FILM TECHNIQUE, INC. 37-02A 27th St., Long Island City, N. Y. Did you hear the story of the TRAVELING SALESMAN? Well, he needed a speciol size filnn case. He went, not to tlie farmer's craughter, but to EXCELSIOR. TInere he was satisfied. If you hove the same problem, write to ... . FilMagic Cloth Silicone-treat your films, strips, tapes, slides, lenses, for finest, least expensive protection. Non-toxic^ Approved by Army, Navy, Air Force. $2.00. The Distributor's Group, Inc. 756 W. Peochtree St., N.W., Atlanto 8, Go. 5PIN-A-TEST Have fun with fundamentals, use this motivating, testing, drilling, convertible, plastic memory aid. $3.50 ppd. Jipin-a-test Dept. ES, Box 241, Hermosa, Calif. SCIENCE FILMSTRIPS SINCE 193) SINCE 1931 MADE BY TEACHERS FOR TEACHERS BIOLOGY HEALTH & SAFETY PHYSICS GENERAL SCIENCE CHEMISTRY MICROBIOLOGY BIKE SAFETY BUS SAFETY NEW — Elementary Science Series In Brilliant Spectrocolor VISUAL SCIENCES Box 599E Suffem, New York cmc a guarantee of excellence" at COLUMBIA UNIVERSITY educational films pamphlets, posters recordings FREE catalogs CENTER FOR MASS COMMUNICATION OF COLUMBIA UNIVERSITY PRESS 1125 AMSTERDAM AVE. • NEW YORK 25 similar phenomena provide experiences not available to students except in actual laboratory experiments. In the cause of educational films, cameramen have spent uncounted days waiting around to shoot a scene at the exact moment when a butterfly breaks out of its cocoon or a snake sheds its skin. They have shown unusual ingenuity figuring out just how to shoot extreme close-ups of a bee crawling down into a flower. They have sweated it out in desert sands and frozen stiff in arctic snows to bring back vivid and authentic pictures of life in these difficult environments. In doing these things they have brought to the classroom a wealth of observation and experiences that students could never have enjoyed without the aid of motion pictures. Producing effective educational films calls for careful and imaginative planning. Recently, to do a film on the life of Shakespeare, we enlisted the services of a producer who went all the way to Stratford on Avon to shoot it. To make a series of films on life in medieval Europe, we sent a pro ducer to France to photograph the scenes in actual settings with the conviction that this was the only way to make these films truly representative. We recruited a noted French authority to assist the production unit during shooting. We raided museums for authentic medieval furnishings, weapons, and utensils and carried them many miles to the suitable settings in medieval castles. These were both ambitious undertakings, but they gave us films that are rich in their accurate disclosure of details of life in a distant historical epoch. All this makes for education in its finest sense. It brings a rich store of knowledge to the classroom — a kind of experience that is perhaps not as good as seeing the real thing but in some ways is better tlian the real thing for teaching purposes because it is experience selected and interpreted by men of wisdom. If, as Dr. Thompson feels, the "teaching of misinformation by as powerful and graphic a means as a film is a very dangerous procedure," he must also recognize that this is one of the most powerful means of teaching the truth. National and International AV Directory Film Distributors HOLLYWOOD FILM ENTERPRISES, Inc. 6060 Sunset Blvd., Hollywood 28. 16inm Free-loan Classroom Films Outstanding, educator-approved, sound films for geography, health history, home economics, science, social studies, and vocational training. Write for catalog. AV INSTITUTE OF VISUAL TRAINING 40 E. 49 St. New York 17. N. Y, 1 6mm films available for purchase: NATIONAL FILM BOARD OF CANADA 630 Fifth Avenue — Suite 658B New York 20, N. Y. Film Titling Sets JOSEPH STRUHL CO., Inc. 540 Atlantic Ave., Brooklyn, N. Y. National AV Dealers 16mm Sound Films & Projectors SALE — EXCHANGE — RENTAL Write for free catalogs ■ We ship anywhere NATIONAL CINEMA SERVICE 71 Dey St., WO 2-6049 N.Y.C. 7 New and Used AV Equipment USED and NEW A-V EQUIPMENT BOUGHT SOLD and EXCHANGED We pay cash or allow you the highest trade-in allowances on your present Audio Visual equipment. Write for free estimate today! Peerless Camera Stores I 415 Lexington Ave., New Yorit 17 Projector Tables THE WIETHOFF COMPANY, Inc. 1824 First St., San Fernando, Calif. For Directory Advertising Rates, write EDSCREEN & AVGUIDE, 2000 Lincoln Park West, Chicago 14, III. 368 EdScreen & AVCuide — October, 1956