Educational screen & audio-visual guide (c1956-1971])

TEACHERS On the SCREEN Flo-master felt tip pen Teachers who use this all-purpose felt-tipped pen for visual aid and drawing projects often wonder how they ever got along without it. The Flo-master is a truly universal writing tool ...for paper, wood, glass, metal, cloth, rubber and even plastics. Whether you want to make visual aids, charts, graphs, maps, posters or flash cards ... or art or lettering, your Flo-master is always ready for instant action and no clean Vup afterwards! / Slim, trim Flo-master \' Art / able tips, use brilliant / ^^ instant drvine Flo-mas '\/ Pens have interchange Graph« able tips, use brilliant instant drying Flo-maschorts ter inks in eight stand Posters Vard colors, including j^/ black. Individual Flo ▼'^ Flash cards master Pens are avail visual aids able from your school supply, art, or stationery center at prices from $3. Flo-master colorcraft sets, equal to 4 complete sets in 4 colors, are designed especially for Art and Elementary School Teachers. Ideal for supply room. Get your free copy of the Flo-master School Bulletin showing time-and-money-saving ways to ease your work load with this handy felt-tipped pen. Write to Cushman & Denison Mfg. Co., 625 Eighth Ave., New York 18, N. Y. Flomaster Felt tip pen ^^ \ VISUAL AIDS CAN BE COSTLY BUT NOT WITH A "DO-IT-YOURSELF" FLO-MASTER Cover: Pro & Con Cecil B. DeMille's theatrical motion picture The Ten Corntnandments has been called many things. Clergymen and lay critics alike have praised it to the skies. Clergymen and lay critics have damned it to — well, you know where. Everywhere it is shown, people pack the theaters. Whatever it is or isn't, it is this for sure: a stupendous symbol of the marriage of motion picture and Scripture. For some it may also serve as a symbol of the great historic contributions that theatrical films have made to the development of the educational use of motion pictures in churches, .^s such, it seemed to us appropriate on the cover of this February issue with its religious emphasis (see church section beginning on page 78). Questions & Answers Can an audiovisual center eflectively serve the whole community? .See page 70. Do college libraries need AV materials? See page 74. Can you recommend an inexpensive, not-too-long, easy-to-read book that will especially help people in churches and community organizations use audio-visual materials? See page 76. Can you recommend lilmstrips helpfid in teaching .American history? See page 72. How about recordings for language teaching? See page 94. Can you recommend some outstanding motion pictures for school and community use? See page 88. How can I keep up to date on new films, lilmstrips, recordings and other audio-visual materials? See page 100. D.C. & N.Y. Those of you who don't always read the Conference Clalendar may need this special reminder about two AV conferences coming up. School people will want to attend the Department of .\udio-Visual Instruction convention Marcli 3-6 in Washington, D.C. Sheraton Park Hotel. .\11 AV users and enthusiasts, whatever the area of their work, should be interested in the Third Annual .\merican Film .Assembly at the Statler Hotel in New York City, .April 22-26. .\s in past years it will include the Golden Reel Film Festival and the Sound Slidefilm Conference and Competition. For details, write the Film Council of America, 614 Davis St., Evanston, Illinois. How to Read Educational Writing "Outstanding conference speakers include . . ." — They were all we could get — at least the only ones who could pay their own transportation. "The most pressing problem in education . . ." The problem the writer is writing about. "Experimental studies on this question are being conducted across the land . . ." — One study is going on at the University of Vermont, another at the University of Southern California. "Everywhere people are becoming convinced of the importance of audiovisual methods of teaching ..." — Audio-visual directors and coordinators are all convinced. (With thanks in j>art to the EdPress Newsletter!) — JNS EDUCATIONAL SCREEN & AVGUIDE EDITORIAL STAFF PAUL C. REED, Editor. JUNE N. SARK, Managing Editor. WILLIAM S. HOCKMAN, Editor for the Church Field. L. C. LARSON, OROLYN GUSS, and JOHN FRITZ, Editors for Film Evaluations. MAX U. BILDERSEE, Editor for the Audio Field. ROBERT E. SCHREIBER, Editor for the Audio Visual Trode Review. PHILIP LEWIS, Technical Editor. BUSINESS STAFF H. S. GILLETTE, Publisher. MARIE C. GREENE, Associate Publisher. JOSEPHINE H. KNIGHT, Business Manager. PATRICK A. PHILIPPI, Circulation Manager, WILMA WIDDICOMBE, Advertising Production Assistapt. General Consultants: Educational & Recieationol Guides, Inc. (WILLIAM LEWIN, President, and RUTH M. LEWIN, Vice-President). Advertising Representativn WILLIAM LEWIN and HENRY ARONSON, 1630 Springfield Ave., Maplewood, N. J. (South Orange 3-3217) WILLIAM F. KRUSE, 2000 Lincoln Park West BIdg., Chicago 14, III. (Bittersweet 8-5313) EDITORIAL ADVISORY BOARD )AMES W. BROWN, School of Education, San Jose State College, California EDGAR DALE, Head, Curriculum Division, Bureau of Educational Research, Ohio State University, Columbus AMO DE BERNARD IS, Assistant Superintendent, Portland, Oregon, Public Schools MARGARET W. DIVIZIA, Supervisor In C^iarge, Audio-Visuol Education Section, Los Angeles City Schools, Los Angeles, Californio W. H. DURR, Supervisor, Bureau of Teaching Materials, Stote Board of Education, Richmond, Virginia CHARLES F. HOBAN, Project Big Ben, University of Pennsylvania, Philadelphia EMILY S. JONES, Executive Secretary, Educational Film Library Association, New York City F. EDGAR LANE, Supervisor, Instructional Materials Department, Board of Public Instruction, Dade County, Florida F. DEAN McCLUSKY, Professor of Education. Head of Audio-Visual Education, University Extension, University of Californio at Los Angeles SEERLEY REID Chief, Visual Education Service, U. S. Office of Education, Washington CHARLES F. SCHULLER, Director, Audio-Visual Center, Michigan State College, East Lansing, Michigan ERNEST TIEMANN, Director, Visual Instruction Bureau, Associate Professor, Division of Extension, The University of Texas, Austin DON WHITE, Executive Vice President, National Audio-Visual Association, Evanston, IINnois 58 EdScreen & AVCuide — February, 1 957