Educational screen & audio-visual guide (c1956-1971])

Film Distribution Plans In The Church Field What are the principal film distribution plans now in vogue in the church field? What are the principal business relationships between the producer and the dealer or local film rental library? After a little investigation we find a total of eight plans or patterns. We will try to describe them, leaving value judgments for a later time. We have chosen to use the term "print" to stabilize the categorical phrases which differentiate the several modes or patterns. We have tried to avoid the sales jargon of any one producer in describing briefly the financial arrangements by which ,a dealer or library comes to possess and use the print (copy) of a given film. Here are the eight we know about. There may be others: I Out-Right Print Sale Here the producer sells outright for a given price a print of a film, the buyer then having full ownership and control of the print and making no further financial returns to the producer. II Print Lease and Split-Rental, with An Option to Convert to the Print Lease Plan Here the producer leases a print to the dealer for a set price, getting also a percentage of the rentals, with the dealer having the privilege of applying the producer's share of the rentals if he elects to convert to the Print-Lease Plan (IV below). HI Print Lease and Split Rental Here the producer leases a print to the dealer for a set price and then collects a percentage of the rentals as long as the film circulates. This is also called the "participation plan," "split-rental plan," and the "life-time lease plan." rv Print Lease Plan Here the producer leases a print to fmr Th* M*it C»m|tl«t» Sal«<ti«ii Ol Rellfi Writ* far your fr«« capy af aar film catalag, TMI PROJICTOt. TNI METHODIST PUUISHINO HOUSI Atlanta 3 Boltimore 3 Chicogo II Cincinnati 2 Dalloi 1 Detroit I Kansas City 6 Los Angeles 12 Nashville 2 New York 1 1 Pittsburgh 30 Portlond 5 Richmond 16 Son Francisco 2 the dealer for a more substantial price than in III, with the ownership and control of the print remaining with the producer, but with the dealer retaining all of the rentals. Print Deposit Plan Here the producer places a print in the library without any cost to the library, it to be rented at fixed rates, with the library returning from 60% to 70% of each rental to the producer. VI Print Saturation Plan Here the church, denomination, or agency produces a film and places prints in church channels to secure, through special intensive promotion, the maximum usage by the churches in a given period of time. vn Print Service Charge Here the producer places a print with a person or concern for handling, with the user paying a service charge, and postage one way or both, with the concern keeping the entire fee or splitting it with the owner. VIII Print Offering Plan Here the producer or owner places a print with a person or concern who then agrees to circulate the film on a voluntary offering basis. Comment We understand that the bulk of business in the church field is done under Plans III and IV, with a small amount under Plans II and V, and less still under I. Regular libraries and dealers don't usually get mixed up with Plan VI, but now and then one will circulate prints under VII and Vlll.WSH. New, Good, and Useful The teachers of Nursery, Kindergarten, and Primary children in church, synagogue and school will find the sound filmstrip. Art and the Growing Child, interesting, informative, and exceedingly useful. It can be used with teachers and parents — to help them understand the art-efforts and ideas of the growing child. It can be used with children (3rd grade and up) to stimulate, instruct, and inspire them to express themselves. The frames of this filmstrip give us the actual candid paintings of chil dren and boys and girls. The wellcomposed LP-recorded narration has two versions, one for adults and the other for boys and girls, both beautifully narrated by Ann Loring, TV actress and teacher. The filmstrip's author is Temina Gezari, artist, sculptor, and teacher of New York. This useful filmstrip is Number One in a series of productions by Films for Education, 1066 Chapel Street, New Haven, Conn. A user's guide has been provided, and the whole production nicely boxed. Color; 58 frames; utilization time each side 13 minutes; complete for $15.00. Evaluating Sheets How good is a visual aid? In what contexts is it to be judged? Is it to be evaluated against its purpose — what it was made to say and do? Is it to be judged against theoretical standards of excellence for that medium? Here are the ten points on which the CAVE (Catholic Audio-Visual Educators Association) evaluate films: "1) THEOLOGY — Are the teachings of faith and morals presented thoroughly? 2) PHILOSOPHY Are all the principles of the philosophy of education used in this film fully in accord with Catholic teachings? 3) PSYCHOLOGY — Does the film in its presentation properly stimulate the senses, the intellect, emotions and will? "4) AUTHENTICITY Is this film accurate and reliable according to known facts? 5) CURRICULUM CORRELATION How well is the film adapted to the needs, background, and maturity level of the student? 6) ORGANIZATION -Is the unity and coherence of the film revealed in the smooth continuity from one scene to another and is the film sufficiently limited in scope? 7) TECHNICAL QUALITY — Does the technical quality of the film conform to the high standards established for instructional films? "8 UTlLIZ.\TION To what extent does the film provide a teaching experience above and beyond that accomplished by other methods? 9) INTEREST APPEAL Does it appeal to the interest range of the audience? AMERICAN BIBLE SOCIETY 440 Fourth Ave., New York 1 6 Offices in 12 Principal Cities Free loon films in color: "Thy Word Giveth Light" "The Whole Armor" "The Living Word in Jopan" "My Right and My Cause" Write for free catalog 496 EdScreen & AV Guide — October, 1957