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The recording tape industry introduces the new "double play" tapes, made on Va-niil Mylar* polyester film base, making available twice the normal length of tape on any given reel size and effectively doubling the normal playing time. Problem: The new tape Is "twice as long," to be sure, but quite fragile, requiring special are In handling.
%
The recording tape industry introduces the new "tensilized" or "fortified" double play tapes, now made on a special type of reinforced Vi-mil Mylar* base that is twice as resistant to stretching and breaking as the 1953 kind. ProAiem; The new tape is indeed "twice as long and twice as strong" now (just as strong as normal tape, in fact), but the price Is astronomical.
1958
Beginning November 1, 1958, all Irish "Double Play" recording tape on the market will be of the reinforced, 1957 kind— but at the moderate price of the older, 19SS kind. Bnd of Problem : m% latest Irish "Double Play" tape has the length (2400 feet on a I standard 7-inch reel), it has the strength (6 lbs. tensile force)— and you can afford It!
Mtk
*'/
"^ £
recording tapesl
are made by the exclusive FERRO-SHEEN* process! and are available wherever quality tape Is sold.) I manufactured by ORRADIO INDUSTRIES, Inc., Opelika.Alabama.U.S.A. Export: Morhan Exporting Corp., New York, N.Y.
EDUCATIONAL
SCREEr
Founded
in 1922
by
Nelson L. Greene
& AUDIO-VISUAL GUIDE
December, 1958 Volume 37, Number 12, Whole Number 370
IN THIS ISSUE
C^aitoriat
608 LEADERSHIP AND READERSHIP
610 A YEAR FOR DECISIONS— Seerley Reid
612 THE YEAR OF THE LAW— P. H. Jaffarian
614 EDUCATIONAL TELEVISION— 1958— Ralph Steetle
616 DAVI AND EDUCATIONAL DEVELOPMENTS IN 1958-59— Anna L.
Hyer 618 THE ROLE OF THE NAEB— Harry J. Skornia 620 EFLA— WHAT IS IT? WHAT HAS IT DONE? WHERE IS IT GOING?
— Emily S, Jones
622 AN ANNIVERSARY FOR TFC— Stanley Mcintosh
623 UNIVERSITY FILM PRODUCERS: PAST — PRESENT — FUTURE —
Luella Snyder
624 AV IN CHRISTIAN EDUCATION — Alva I. Cox, Jr.
JueparlmenlA
604 ON THE SCREEN
606 HAVE YOU HEARD? — News About People, Organizations Events
628 CHURCH DEPARTMENT— William S. Hockman
632 SOUND ADVICE — About Audio Materials and Equipment —
Max U. Bildersee
634 USEFUL FILMSTRI PS— Irene F. Cypher
636 EVALUATION OF NEW FILMS— Carolyn Guss
638 AUDIOVISUAL TRADE REVIEW
646 NEWS IN THE TRADE
\Jlher Zreali
eatures
647 HELPFUL BOOKS
648 ANNUAL INDEX OF ARTICLES, EDITORIALS AND REVIEWS 650 INDEX TO ADVERTISERS
Inside Back Cover — Trade Directory for the Audiovisual Field
iducational Ikess ssoci ation
OF ■ERICA
VISUAJCfA
.^lil
BUSINESS & EDITORIAL ADDRESS: EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE, 2000 Lincoln Pork West BIdg., Chicogo 14, Illinois. Contents indexed in the Wilson Educotionol Index. For microfilm volumes, write University Microfilms, Ann Arbor, Michigon.
SUBSCRIPTION PRICE (U.S. currency or equivalent): Domestic — $4 one year, $6.50 two years, $8 three years. Canadian and Pan-American — 50 cents extro per year. Other foreign— $1 extra per year. Single copy — 45 cents. Special August Blue Book issue — $1.00.
CHANGE OF ADDRESS should be sent immediately to insure uninterrupted delivery of your mogazine. Allow five weeks for change to become effective.
EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE is published monthly by Educational Screen, Inc. Publication office, Barrington, Illinois; Business and Editorial Office, 2000 Lincoln Park West BIdg., Chicago 14, Illinois. Printed in the U.S.A. Re-entered as second-class matter October, 1953 at the post office at Barrington, Illinois, under the Act of March 3, 1879.
ENTIRE ISSUE COPYRIGHT 1958 BY THE EDUCATIONAL SCREEN, INC.