Educational screen & audio-visual guide (c1956-1971])

cJLeadefdnip id ant iKeaderdki f v-««» PaJ C. i^eJ If there had been room on the cover, we might have labeled this final issue ot EDUCATIONAL SCREENS thirty-seventh year as the "Lct's-j3aiise-and-see-where-we-are-before-\ve-plunge-forwari.lissue." That's what we were thinking of when we invited the organizational leaders of the field to sunimarize progress and take a forward look. We want this issue to give you perspective for your own planning. We hope our author-leaders have here provided you with facts and opinions to encourage and inspire you to take stock as you stride confidently forward with your own 1959 audiovisual plans. We've taken stock too as we thumbed through the past eleven issues, re-read some of the editorials, and re-viewed the articles, columns, and advertising. Not only do these several hundred magazine pages report and reflect what has been happening in the audiovisual field during the year, but they also point directions, stimulate ideas, and continually provide a challenge to move forward. In a word, these pages provide leadership. .And we believe it is this leadership that provides readership. This is one magazine, and tiie onlv magazine, in the audiovisual field that attests to the world the facts of its readership. 1958 was the year that EDUCATIONAL SCREEN AND AUDIO-VISUAL GUIDE earned its membership in the .Audit Bureau of Circulations. It now has the right to display proudly the hallmark of its achievement— the .A. H. C. symbol of its membership. Membership in the .Audit Bureau of C:irculations usually is of concern only to the business management of a magazine and to the advertisers. This is understandable because a magazine like this one is dependent upon its advertisers: and audiovisual advertisers have to make sure that their important messages about the equipment and materials of the field are getting through to the audiovisual people who must know about them. .Advertisers know that -A. B. C. membership is open only to those publications which can qualify under the highest standards of circulation valuestandards that are recognized throughout the advertising industry. We are proud that we have attained these standards. This pride is an editor's pride as well as a pride of management; and it should be a matter of reader concern just as it is a basis for evaluation by advertisers. Our readers are uniquely dependent upon our advertisers for their materials and equipment. Our readers— and this fact is attested— are those who are concerned with using audiovisual methods for communicating facts and ideas. They are the ones who are communicating audiovisually and who are responsible for audiovisual programs. Our readers must have the audiovisual equipment and materials our advertisers produce and sell. Our readers must know what is available for their use, and our .A. B. C. membership shoidd residt in more of this essential information being brought to them. The -A. B. C. symbol also brings to our readershiiJ an assurance that our leadership is likely to continue. In submitting this magazine to the supervision and discipline of .A. B. C;. audits, the publisher, Hal Gillette, affirms openly that his primary obligation and responsbility is to the readers of this magazine. He has said, in effect, that readers are of prime importance and that the editors nuist maintain every effort to continue to provide the readers with what they want to read about audiovisual materials and equipment. So as we move forward confidently into J959, you oin readers can be assured that we the editors of THE audiovisual magazine are going to continue and renew our efforts to provide the leadership that produces the readership. 608 EdScreen & AV Guide — December, 1958