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A Year of Achievement
I
For NAVA
by W. G. Kirtley
In a recent speech, Charles A. Percy, president of Bell & Howell Company, referred to the audiovisual industry as occupying a unique position as the communicative link between businessman, educator and citizen. He charged the industry with a responsibility for helping to alert the nation to its educational needs through a "great crusade" to eliminate the "crisis in education." Since that address, the industry has formally agreed to accept Mr. Percy's challenge in a resolution unanimously passed during the 1959 convention of the National AudioVisual Association.
This voluntary action by practical businessmen to contribute of their time and money for support of a program to benefit our nation in general and education in particular, well illustrates, I feel, the warm relationship between the AV industry and one of its major customers : schools. The spirit of teamwork that exists between our industry and the educational field is actually quite extraordinary, something altogether foreign to most essentially commercial relationships. Yet, in many ways, its eflFect has been of great practical value both to the educator and the AV businessman.
Glancing back over the past 12 month period, a number of instances of cooperation come to
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mind, accomplishments realized through team effort by businessmen working closely with leaders from the field of education. As the year now draws to a close, I think it would be well to review some of the progress we shared during 1959.
A few years ago the areas of new teaching aids were deemed "non-essential" by the White House Conference on Education, a heavy blow to our industry and the many forward-looking educators and educational administrators who foresaw the dramatic role that newly developed and improved teaching aids could play in improving teaching. Together with educational organizations, the National Audio-Visual Association launched an exhaustive program aimed at only one objective: gaining proper congressional appreciation of the potentials of new educational media, and reflecting this awareness by appropriating the necessary federal funds to make these teaching aids accessible to schools across the country.
The success of this effort has amazed even those who were intimately involved in achieving it. The United States Congress reversed our national attitude toward new educational media. Audiovisuals were rightfully lifted out of the "frills" category, and the National Defense Education Act is now making a great variety of new teaching aids a vital part of the teaching profession.
Anyone familiar with the red tape-clogged wheels of legislative process is aware of how slowly these wheels normally turn once an act has actually been passed. Therefore the next major goal of NAVA was to help implement NDEA. It became urgent that everyone who would be concerned with new Pubhc Law 864, both industry and school people, understand it fully. And it was important, once this understanding was accomplished, that the appropriated funds would be made speedily available.
Our industry established an Educational As
Educational Screen and Audiovisual Guide — December, 19.59