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W. G. Kirtley
sistance Fund to serve this purpose. Thirty-six manufacturer and producer members and 37 dealer members of NAVA contributed a total of about $27,000 to finance a number of urgently needed projects. Among these was the publication of "AV-864," a handsome booklet which explained clearly and simply the audiovisual provisions of the new law. Some 65,000 copies have been distributed.
Representatives of our association called upon 46 state departments of education for the purpose of offering advice on their state plans, to help speed up their submission and to make sure that adequate AV provisions were included. Again, this activity was financed through the Educational Assistance Fund.
Quick team action was called for last March when the House Appropriations Subcommittee, which had considered P.L. 864 appropriations, unexpectedly recommended that no money at all be appropriated for any of the audiovisual sections of the act. Within twenty-four hours of this jolting announcement, NAVA had contacted 1200 of its members and AV personnel in the educational field via air mail letters and telegrams. Other groups took similar action. Reaction was swift. The move to cut the appropriation was decisively beaten on the House floor.
During the year, the audiovisual industry, through its Association, has continued to participate in the Audio-Visual Council on Public Information. NAVA handles the physical production and shipping of council publications such as "Gateway to Learning." To date, 200,000 copies of council publications have been printed and distributed. The council now has another
project nearing publication which will be of great value to everyone concerned with educational audiovisual programs. The late Dr. K. C. Rugg of Indiana University completed just before his death a booklet entitled "Budgeting for your Audio-Visual Program." This publication will present the budgets of good audiovisual programs, the ones which are well financed, in school systems of different sizes and localities. It will serve as a model for school administrators to follow and adapt to their own school systems.
Though the Murray-Metcalf school construction-teacher salary bill has thus far failed to pass in Congress, it is nevertheless significant that through an effort which NAVA spearheaded, the bill carries an amendment to include instructional materials and equipment. This further establishes precedent for the position that audiovisual provisions should be in any Federal legislation relating to schools. The McNamara school construction bill, S. 8, includes instructional materials and equipment as items which can be purchased. The AV industry has in the past, and will continue in the future to ardently support these and other measures which promise to strengthen our educational system.
As schools become more and more "laboratories of learning," the importance of aids and materials grow in proportion. Vigorous effort must be exerted to provide assistance and services to all users of audiovisuals to see that these newly acquired tools are properly and effectively utilized. Herein lies the greatest challenge facing audiovisual businessmen and educators as we look to 1960, the beginning of a new decade of opportunity.
Educational Screen and Audiovisual Guide — December, 19.S9
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