Educational screen & audio-visual guide (c1956-1971])

lite of the great story the Bible tells. Short of space, I can't go into the I rits of each of the four titles beyond \ing that they are good and useful: the Beginning, God's People, The hrist Child, Jesus Our Savior. There in excellent manual for the teacher, hI fine suggestions for getting the ost from these filmstrips. Two LP (■(irds carry the commentary for the "r and the whole unit sells for $25. art, stylized realism in four colors, interesting, good and communicac. The commentaries are pretty 1 11 adjusted to the needs of the tar•I audience, nicely spoken and well lorded. Full information from Eye ,itc, Inc., Jamaica, 35, N. Y. Vhy Is Usage Down? Some weeks ago a news release line to my desk saying that many lurches were not taking full advanlyc of the wealth of films, filmstrips 1(1 other religious visual aids now . lilable for congregational preaching 111 teaching. This is true, but hardly ' us'. On this matter we would like to akf three observations; first, the proiiicrs deserve some of the blame, and ic distributor is at fault, and the iral church has been taking its ease I the status quo, not in Zion. \ decade ago most producers learn' !)>' close association with users that ii\ needed to up-grade their producins both technically and in content li\ance. This they have done; on ||^ tliey deserve our praise. One thing ii\ have not done, however. They i\c not sold the distributors on the ■-'I Illness of their products. They i\<' sold the stuff, but not motivated II dealer to recommend it to the ultiiilc customer in terms of what it is iikI for. One would think that rental liiaries and AV dealers would not 11(1 prodding by the producer on this iilcr. But they do. Two things ail a lot of distributors: 111 A don't know what's "in the can," 11(1 they don't know their customers, lie cliurches, and have little appreciai'ln for their specific program needs. t N not enough to send out a flier say u in summary, "We've got a film, I'll t you rent it?" Rather, "We've a K \\ release; just the thing for your (lutli fellowship. It deals with so and (I and it will set the stage for a disnssion of such and such a question." 1(1 too many dealers, films are films. III rries are cherries, but you don't sell n.naschinos to the woman who wants o bake a pie. Wise up, dealers; find >ut what the material in those cans is ;ood for. Get out and know your churches. Ceep an up-to-date list of who is a potential film-user in the churches of your area. Don't expect the pastor to channel your information. Rather, get from him the names of the leaders of the various groups of the church. Go after these people directly. Tell them what you have and what it is good for in terms of their needs. This means acquaintance with the churches. If you are too busy to do this, youll be less busy in a year or sol Churches don't use what they don't know about and too many churches have made too little efiFort to find out what is available now in films and film strips. Every now and then we run into ministers who have learned nothing since they came into the movement—and sat down and dozed off. They are dreaming of the day when high quality materials will be produced, not knowing that they have Rip Van Winkled right thru ihe last decade! Mighty few ministers have utilization know-how to match the inherent quality of most materials produced in the last five years. Rise up, O men of Sloth; look around you! You are leaders, you know! The denominations have let the Phiico, pioneer in fully-transistorizeiJ closed-circuit television, offers completely integrated instructional TV systems for schools and hospitals. Phiico systems provide the ultimate in flexibility, incorporating any number of cameras, monitors, receivers and amplifiers, interconnected through a central console or a "patch panel" . . . with provisions for twoway conversations. Phiico equipment is reliable, easy to operate and low in cost. Phiico will help you design a system to meet your requirements. Write for information and your Phiico Closed-Circuit TV Planning Guide. Government & Industrial Group 4700 Wisiahickon Ave., Phila. 44, Pa. In Canada: Phiico Corp. of Canada. Ltd., Don Mills, Ont. PHILCO. The World's First Integrated Hospital Closed-Circuit TV System was recently installed by Phiico at St. Christopher's Hospital for Children, Philadelphia. It links the main operating room, lecture halls, auditorium, pediatric treatment rooms, psychologic observation rooms and the radiology department. Folder describing this system will be sent upon request. EDUCATIONAL ScREEN AND AUDIOVISUAL GuiDE— JUNE, 1960 287