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EOUCATIONAl SCREEN AND
HERE IT IS!
■ 'he one and the only! The annual liting of audiovisual materials re(ased during the past academic • ir and presented by Educational : rcen and Audiovisual Guide .... i 1 1 BLUE BOOK.
ore than 1,200 titles of materi,s to meet the need of any classorn presentation. This 35th Edi„i of the BLUE BOOK covers jzens of subjects, and, for facility
use, presents them classified by hject heading, alphabetized, and
It the rear of the book — indexed . title.
s yours — and may it serve you ell.
AUDIOVISUAL
GUIDE July, 1960 Volume 39, Number 7, Whole Number 387
EDITORIAL
322 Saturation for Impact
ARTICLE
324 'Saturation' AV Gets Results Samuel Cohen
BLUE BOOK
343 Ed Screen and AV Guides Annual Presentation of Audiovisual Materials
EDUCATIONAL SCREEN & AVGUIDE
EDITORIAL STAFT
Ul C. REED, Editor. JAMES R. CUMMINGS, Manin( Editor. WILLIAM S. HOCKMAN, Editor for tha wdl Fiold. I. C. LARSON and CAROLYN GUSS, ilen for Film Evaluations. MAX U. BILDERSEE, Itor for the Audio Field. IRENE F. CYPHER, editor • Mie New Filrastript. miLLIP LEWIS, Technicol iter. WILLIAM F. KRUSE, Trade and Public Relions, IRENE THORSON, Editorial Assistant.
BUSINESS STAFF
S. GILLETTE, Publisher. MARIE C. GREENE, IlLIAM LEWIN, Associate Publishers. THEA H. >WDEN, Business Monager, OLIVE R. TRACY, rcDlotion Monogor, PATRICK A. PHILIPPI, OreoUse Promotion. WILMA WIDDICOMBE, AdverilttQ Production Manager.
Advertising Representatives
ILLIAM LEWIN, 10 Broinerd Rood, Summit, N. J. (Crestview 3-3042)
IlllAM F. KRUSE, 2000 Uncoln Pork West BIdg., Chlcogo 14, III. (Bittersweet 8-5313)
EDITORIAL ADVISORY BOARD
fMti W. BROWN, School of Education, San Jose Slate College, Colifornia
|>OAR DALE, Head, Curriculum Division, Bureau ot Educotlonal Research, Ohio State University. Columbus
|MO DE BERNARDIS, Assistant Superintendent, Portland, Oregon, Public Schools
^AIGARET W. DIVIZIA, Supervisor in Charge, Audio-Visual Education Section, Los Angeles City Schools, Los Angeles, California H. DURR, Supervisor, Bureau of Teaching Moteriols. State Boord of Educotion, Richmond, Virginia
HARLES F. HOBAN, Institute for Cooperative Research. University of Pennsylvonia, Philodelphio
MIIY S. JONES, Executive Secretary, Educolionol Film Library Association, New York City EDGAR LANE, supervisor. Instructional Materials Department, Board of Public Instruction, Dade County, Florida DEAN McCLUSKY, Professor of Education, Head of Audio-Visual Education, University Extension, University of California at Los Angeles
EEltlEY REID, U. S. Office of Education, Notionol Defense Education Act, Wojhington
MARLES F. SCHULIER, Director, Audio-Visual Center, Michigan State College, East Lansing, Michigan
IKNEST TIEMANN, Director, Visual Instruction Bu reau. Associate Professor, Division of Exten sion, The University of Texas, Austin
>0N WHITE, Executive Vice President, Notional Audio-Visual Associotion, Fairfax, Virginia
DEPARTMENTS AND FEATURES
318 News
320 Letters
320 Calendar
330 Film Evaluations L. C. Larson, Carolyn Gnss
334 Audio Max U. Bildersee
337 Filmstrips Irene Cypher
339 AV in the Church Field William S. Hockman
342 Trade Directory for the AV Field
386 Helpful Books
388 Alphabetical Title Index, BLUE BOOK Listings
392 Trade News
392 Reader Information Coupons, BLUE BOOK Listings
393 Index to Producers and Primary Distributors 395 Index to Advertisers
Iducational Iress isoci ation
OF LMERICA
Founded In 1922 by Nelson L. Greene
BUSINESS & EDITORIAL ADDRESS: EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE. 2000 Lincoln Park West Bldg., Chicago 14. Illinois. Contents Indexed in the Wilson Educational Index. For microfilm volumes, write University Microfilms, Ann Arbor, Michigan.
SUBSCRIPTION PRICE (U. S. currency or equivalent): Domestic — (4 one year, $8.50 two years, $8 three years. Canadian and PanAmerican — 50 cents extra per year. Other foreign — $1 extra per year. Single copy — 45 cents. Special August Blue Book issue — $1.00. CHANGE or ADDRESS should be sent immediately to insure uninterrupted delivery of your magazine. AUow five weeks for change to become effective.
AUDIOJ^ VlSU^ti^GriV
EDUCATIONAL SCRKEN * AUDIO-VlStJAL GUIDE is published monthly by Education*) Screen, Inc. Publication office. LoulsvUle, Kentucky. Business and Editorial Office, JOOO Lincoln Park West Building, Chicago 14, Illinois. Printed in the U. S. A. Ritered »• second-class matter November, 1959, at th« post office at Louisville, Kentucky, under th« Act of March 3, 1879.
ADDRESS ALL MAIL (Subscriptions. CtMtm of Address, Forms 3579) to: 2000 Lincoln PaiH West Bldg., Chicago 14. IlUnoU. S«ond-cla»« postage paid at LoulsvUle, Kentucky.
ENTIRE ISSUE COPYRIGHT I»«0 BT
THE EDUCATIONAL SCBEKN. WC.
Educational Screen a,nd Aidiovisual Guide — July, 1960
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