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How To Evaluate Your AV Program
by Ben Gumm
J^ HE principal is the key person in the improvement of any phase of the instructional program in a school. His interest, enthusiasm and knowledge will usually be the spark to any improved program. With this thought in mind, many of the major presentations related to any type of in-service education in San Diego's elementary schools are first presented to the principals at their monthly conference.
At one of these meetings during the past school year, the questions in the bulletins that follow were presented by means of transparencies and the overhead projector to all elementary principals and supervisors. The following day each of the 98 elementary principals received copies of the bulletin as a reminder to do follow-up activity in his own school.
The questions in the bulletin are directed to building principals, but could be used by audiovisual directors and supervisors, or the first eight questions could be rephrased for individual teachers to evaluate what goes on in their own classrooms. In fact, a number of faculty meetings have been held in San Diego based on the theme of "The Teacher Evaluates His AV Techniques," using just the first eight questions and enlarging on these.
At a supei-visor's meeting in San Diego several years ago, a panel of teachers discussed "What's wrong with supervision?" Regarding audiovisual, one teacher said, "I wish that when the principal is around visiting with the general supervisor they would come in when I'm using films or filmstrips. Instead, they open the door and say we'll be back when you're teaching." The implication is that talking is teaching and needs supervision or that using audiovisual materials is not teaching and needs no supervision. Let me hasten to add that principals do visit classes using audiovisual material and equipment and that they do concern themselves with the motivation, presentation and follow-up of these materials.
The 16 questions which follow bring out some of the goals of a good AV program and review some of the philosophy of good utilization of AV materials. We hope they will stimulate AV directors, coordinators, building representatives, principals, and teachers to evaluate and work for better utilization in each school.
•UCATIONAL Screen and Audiovisual Guide — May, 1961
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