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editorial
Moment
Of
Impact
Paul C. Reed
When an excellent audiovisualization meets an eager and ready mind, and something significant happens— this is the magic moment. This is the pay-off. This is what everyone concerned with the making of an educational motion picture, a television program, a video tape, an instructional filmstrip has been working for. All who are concerned with the production, distribution and the utilization of audiovisual materials should never never lose sight of the "moment of impact."
All of the audiovisual materials listed in this 36th edition of the BLUE BOOK OF AUDIOVISUAL MATERIALS and those listed in all of the thirty-five previous editions were made for a purpose. These are materials for instruction. They have been designed and planned and produced to change people. They are instructional materials to communicate ideas, to bring new knowledge, to provide new experience, to stimulate thinking. Some will help to shift attitudes, to change points of view, to build new insights. Others will clinch hunches, firm beliefs, and create new understandings. These things happen at the "moment of impact," the moment when the materials are perceived by people, when the materials meet minds, and change takes place. When these things do happen, the efforts of all who work in the audiovisual field come to fruition.
The most fortunate person in the great cycle, from the discovery of a need for a particular new motion picture or filmstrip to the "moment of impact" when a mind changes, is the teacher. He is the one with the most control over the "moment of impact." He alone can finally determine whether anything will happen. He can use or not use these dynamic materials. And if he does, he is there at the "moment of impact." He can see the ultimate effects of all the cumulative efforts that produced the right audiovisualization, that brought it to the right place, at the right time so that something significant could happen to people.
The role of Educational Screen's BLUE BOOK OF AUDIOVISUAL MATERIALS is unique in the audiovisual field. The BLUE BOOK bridges a gap between producers of audiovisual materials and those who use them. It is the most complete annual listing available of the instructional materials produced during the year. Under appropriate classifications, it brings together a listing of the year's production of motion pictures, filmstrips, recordings, slides and other audiovisual materials.
So even in this very specialized, annually published BLUE BOOK issue of Educational Screen and Audiovisual Guide, we continue to do our part in bringing about better and wiser use of audiovisual materials. We are helping teachers and teacher committees to locate and appraise the newest and best materials available. We are encouraging them to select those that will best meet their needs. We are hopeful, in doing this, that there will be an ever increasing volume of dramatic and significant "moments of impact" when excellent audiovisualizations arc perceived by eager and ready minds, and learning takes place.
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