Educational screen & audio-visual guide (c1956-1971])

AV industry news 3M — Revere — WoIIensak Revere Camera Co., now a 3M subsidiary, has launched an expanded merchandising program on a whole line of cameras, projectors, recorders iind accessories under its own trademark as well as one of continued promotion of the WoUensak recorder and other items. The Revere dealer network will henceforth sell the WoIIensak items also and, subject to Chicago approval, WoIIensak dealers will handle Revere. The 3M overhead projector will continue to be marketed through the 3M Graphic Products Division, in connection with Thermofax ^transparency production equipment and supplies. Argus — Mansfield — Columbia Pix EflFective April 29, the merchandising organizations of Argus Camera, Inc., and Mansfield Industries went under one management. The Mansfield line is at present definitely oriented to the home market. The Argus still line continues as a mainly camera store item but increasing emphasis will be placed on professional, educational and industrial applications. Report on DA VI Show Exhibits of audiovisual equipment and materials at the Department of Audiovisual Instruction (NEA) meeting in Kansas City were the largest and most varied in the history of the organization. The 218 booths showed everything from felt-nibbed pens to computer-type film library booking machinery. One of the strongest impressions of this show on one who has attended many like it in the past was that this year there did not seem to be any one dominant "new" item. Last year it was the teaching machine, the year before the language lab, the one before that CCTV, and so on back. This year these newcomers seem pretty well shaken down into their relationship to longer established media. On the main programs, too, the crossmedia approach was both preached and applied. Programmed learning was again well represented but seemed to speak its piece in less demanding tones than last year. There was more of it, machined and unmachined, printed and/ or projected, but there seemed closer assimilation, of method and media. Machines were more generally offered in conjunction with projector, microfilm viewer and other equipment exhibits, unmachined printed forms tended to find a home with textbook, textfilm and blankbook producers. "Quality in Education" Bill Executive vice president I>on White of the National Audio-Visual Association appeared before the House Select Sub-committee on Education in support of the "Quality in Education" bill introduced by Rep. Thompson ( D, N.J. ) . White urged more specific emphasis on AV materials and techniques in the $50 million of year, four-year program. Snun Sound Film Libraries Three sources of 8mm magnetic sound movies were exhibitors at the recent Master Photo Finishers and Dealers Association show. CasUe Films and United Artists Associates offered sizable lists in the standard 24-frames-per-second speed and sound scanned 56 frames in advance of projection aperture. Mansfield's big list of Columbia products eyes mainly the home market, so offers its product at silent sjieed. Technicolor's extensive new library of cartridged films thus far are all silent. Koncept-O-Graph Goes Graflex Graflex, Inc. reports taking over the Koncept-O-Graph teaching machine, said to be one of the simplest now in distribution. Raymond J. Hartjen, Koncept-O-Graph president, joins the Graflex staff as manager of the Auto-Instructional Materials Department. DA VI exhibit area. KOUCATIONAL ScREEN AND AUDIOVISUAL GuiDE — MaY, 1962 At left, G. C. Whitaker, Graflex president, with Raymond H. Hartjen, who will head the company's Department of AutoInstruetional Materials. PEOPLE RCA announces formation of a new Educational Services Department headed by division vice president Harold Metz. Included are RCA Institutes, Inc., G. F. Maedel, president; RCA Educational Operations, Ernest W. Lareau, manager; RCA Educational Advisory Services, John W. Wentworth, manager; and RCA Educational Programs, James S. Winston, manager. Radiant Manufacturing Co. claims a "first" for the screen industry in its estabhshment of a complete in-plant chemical laboratory. It is headed by chief chemist Robert E. Jacobson. H. S. Morris has been named vicepresident of marketing at Altec-Lansing. Initially an engineer with ERPI, he has held a rising succession of technical and merchandising posts. Comptroller C. R. Rininsland has been named vice^jresident, finance. Zeus Soucek has been elected president and chairman of the board of Electronic Teaching Laboratories, Washington, D. C. 279