Educational screen & audio-visual guide (c1956-1971])

AV industry news Half-Billion $ Market riie Society of Motion Picture and Television Engineers reports that an Eastman Kodak survey shows an expenditure of $415 million for nontheatrical motion pictures, etc., in the U.S.A. in 1961, as compared with $.388 million in 1960, an increase of 7 percent. Another $60 million was spent in the audio portion of the field Mid for capital investment. Sales of 16mm sound projectors (■(Hitinued at the high 1960 level; 11 Highly 42,000 were sold domesticall\ last year. No figures are given on sales of 8 mm sound projectors but it is believed that as many were .sold during the first two years this item was on the market as were put out during the first four or five years, after 1933, of 16mm sound. Now available are 57 entertainment subjects, 90 educational titles, and about 50 business films. (The Mansfield-Columbia list is presumably not included in this count) . There was a slight rise in 1961 in the number of non-theatrical films produced— 8,500 titles as compared with 8,320 in 1920. Schools are reportedly buying more color prints. Major developments of the year are technological improvements and the entry of several book publishers into the AV field. Never the Same. Biggest mistake anyone could make is to assume that when you've seen one trade show or convention exhibit you've seen 'em all. Not only are there always new developments but the very roster changes from year to year. I Comparing the hst of exhibitors at DAVA shows only two years apart (Cincinnati, 1936, and Kansas City, ;1962) the count shows 65 exhibitors I in lK)th, and 47 non-repeaters-offset by more than double that number (96) of new names in 1962! Due to mergers and name changes this count is somewhat approximate, but it does show the trend. In two years time there were 17 changes of address among the repeaters alone. Only way to keep up with the times is to keep coming! Daggett Ups Prices All 12'/2-min Avalon Daggett productions have been raised to $125 for color, $62.50 for black-and-white. Meredith Programs to Rheem Teaching machine programs produced by Basic Systems, Inc. for the Meredith Publishing Company will be sold by Rheem Manufacturing Company for use in its "Didak 501" and other Rheem-Califone models to come. Programs for teaching high school chemisti-y, math, and physics, and college psychology and logic are planned or in production. Learning, Inc., to Coronet Programmed learning materials designed by Learning, Incorporated, Tempe, Arizona, will be published and distributed by Coronet Instructional Films. Dr. Willard Abraham, chairman of the department of educational services at Arizona State University is educational director of the project. Eight initial units are now undergoing tests and are expected to be in distribution this fall. Subject areas include general science, geography, astronomy, arithmetic, English and chemistry. Cousino Champion Spark Plug Controlling interest in Cousino Electronics Corp., Toledo, has been acquired by Champion Spark Plug Co., headquartered in the same city. Cousino Electronics will operate autonomously with its present management and personnel. Welcome, K & E! Keufel and Esser, 95-year-old veteran in the manufacture of photo and diazo reproduction, optics and optical met rology, drafting and creative graphic arts sparked its entry into the AV market with one of the largest and most attractive of the exhibits at DA VI. Initial emphasis will be placed on overhead protection materials. Eric G. Burtis heads the new K&E division, and the product is to be marketed through selected AV dealers. AV at Seattle Fair A "Learning Resource Center" has been assembled by Electronic Teaching Lab<}ratories of Washington, D.C., for the American Library Association exhibit at the Seattle World's Fair. It includes various types of teaching machines operating on self-instructional principles, as well as programmed course materials, for the Century 21 display. Included are four "Q" Educational Screen and Audiovisual Guide — June, 1962 spaces (Q-for "quest"), booths for individual student "quests" and research projects. Visitors will be able to operate a number of devices in the exhibit. Kodak at N.Y. Fair A tower of photography surrounded by an elevated plateau with walkways and photosenic vistas will highlight the Eastman Kodak exhibit at the 1964-65 New York City International Fair. The circular tower will be 80 feet high and nearly 80 feet in diameter. A 280-seat film theatre is designed to permit tlie use of unusual projection techniques. A history of photography display will draw on the matchless resources of George Eastman House. Kodak has been a consistent exhibitor at world's fairs, dating back to Chicago's Columbian Exposition in 1893. Visuals in the White House According to a house organ put out by Oravisual Co., "President Kennedy recently called Democratic senators in for a lecture on the need for a new trade program. Wielding a pointer and armed with a set of charts he made, according to reports, a firstrate oral-visual presentation." There's no question about acceptance of AV for communication at highest levels. PEOPLE Dr. Ralph Buchshaum of the University of Pittsburgh has been named director of tlie Britannica Center for Studies in Learning at Palo Alto. Dr. Buchsbaum began his association with EBF many years ago when he collaborated with Dr. Antori J. Carlson, world-famed physiologist and political liberal, in a human biology film series. Russell V. Thompson has been appointed marketing manager for Electronic Futures, Inc., New Haven. Jack H. Freeman replaces Herschel Y. Feldman as vice president in charge of sales at Radiant Manufacturing Co. Mr. Freeman had been Chicago Branch manager for Arel, Inc., one of Radiant's largest distributors. Philip R. Dunne, active in the promotion and advertising of Cenco Films since the enby of Central Scientific Company into the educational film field, has been upped to director of market planning in both the parent company and its film subsidiary. C. Robert Love, formerly vice-president of Corrigan Communications, Inc., has been named vice president and director of development at Edex Corporation, manufacturers of teaching and training systems. 329